Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR

1. 17 Mar 2026

   Received by Westminster

2. 21 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 12 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• The London Pavillion 1 Piccadilly London W1J 0DA

  25/09202/LBC Submitted 19 Dec 2025 50 yards away

  Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

  Granted Heritage and listed buildings 11 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/04035/ADV Submitted 18 Jun 2026 50 yards away

  82% historically approved · decision due ~13 Aug

  Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

  Decided Advertising

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06128/ADV Submitted 8 Sep 2026 50 yards away

  82% historically approved · decision due ~3 Nov

  Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

  Decided Advertising

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06151/LBC Submitted 9 Sep 2026 50 yards away

  90% historically approved · decision due ~4 Nov

  Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

  Awaiting decision Heritage and listed buildings

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/02448/ADFULL Submitted 14 Apr 2026 50 yards away

  Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

  Decided Full applications 9 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/00104/ADV Submitted 9 Jan 2026 50 yards away

  82% historically approved · decision due ~6 Mar

  "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

  Awaiting decision Advertising 2 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising