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Planning application

The London Pavillion 1 Piccadilly London W1J 0DA

Awaiting decision Westminster 26/00104/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

As published by the council, reference 26/00104/ADV

Application record

Reference
26/00104/ADV
Type
Advert Application (ADV)
Status
Pending
Received
9 Jan 2026
Validated
9 Jan 2026
Ward
St James's
Postcode
W1J 0DA

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2025: 2 approved, 0 refused.

  • 26/06151/LBC Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

    Submitted 9 Sep 2026 Heritage and listed buildings
  • 26/06128/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Submitted 8 Sep 2026 Advertising
  • 26/04035/ADV Decided

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

    Submitted 18 Jun 2026 Advertising
  • 26/02448/ADFULL Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

    Submitted 14 Apr 2026 Full applications
  • 25/09202/LBC Granted

    The London Pavillion 1 Piccadilly London W1J 0DA

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

    Decided 18 May 2026 Heritage and listed buildings
  • 25/07888/ADV Granted

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

    Decided 26 Feb 2026 Advertising

Timeline

Dates from the published record

  1. 9 Jan 2026

    Received by Westminster

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 6 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Cases linked to this one on the register

1 later application on the register refers to this one:

  • 25/09202/LBC Granted

    The London Pavillion 1 Piccadilly London W1J 0DA

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

    Decided 18 May 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Centro Planning Consultancy Agent, a planning consultancy

124 applications on PlanIndex · across 14 councils · 87% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

2 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/02448/ADFULL Submitted 14 Apr 2026 50 yards away

    87% historically approved · decision due ~19 Jun

    Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

    Awaiting decision Full applications 9 docs

  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/04035/ADV Submitted 18 Jun 2026 50 yards away

    84% historically approved · decision due ~13 Aug

    Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

    Decided Advertising

  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/06128/ADV Submitted 8 Sep 2026 50 yards away

    84% historically approved · decision due ~3 Nov

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Awaiting decision Advertising

  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/06151/LBC Submitted 9 Sep 2026 50 yards away

    90% historically approved · decision due ~4 Nov

    Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

    Awaiting decision Heritage and listed buildings

  • The London Pavillion 1 Piccadilly London W1J 0DA

    25/07888/ADV Submitted 30 Oct 2025 50 yards away

    Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

    Granted Advertising 14 docs

  • The London Pavillion 1 Piccadilly London W1J 0DA

    25/09202/LBC Submitted 19 Dec 2025 50 yards away

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

    Granted Heritage and listed buildings 11 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising