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Planning application

456 - 459 Strand London WC2R 0RG

Awaiting decision Westminster 26/07474/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

As published by the council, reference 26/07474/ADV

Application record

Reference
26/07474/ADV
Category
Advertising
Status
Pending
Received
3 Nov 2026
Validated
3 Nov 2026
Postcode
WC2R 0RG

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026.

  • 26/06783/ADV Withdrawn

    456 - 459 Strand London WC2R 0RG

    Display of three non-illuminated fascia signs measuring 4.3m x 0.9m, 5.1m x 0.9m and 4.5m x 0.9m; an externally illuminated projecting sign measuring 0.8m x 0.65m; two vinyl graphics measuring 2m x 2.6m and 0.8m x 1.7m, and an internally illuminated digital screen behind the shopfront glazing measuring 0.8m x 1.6m.

    Submitted 5 Oct 2026 Advertising
  • 26/01607/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images on bus shelter adjacent to 456-459 Strand.

    Submitted 11 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 3 Nov 2026

    Received by Westminster

  2. 6 Nov 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 29 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 456 - 459 Strand London WC2R 0RG

    26/06783/ADV Submitted 5 Oct 2026 50 yards away

    82% historically approved · decision due ~30 Nov

    Display of three non-illuminated fascia signs measuring 4.3m x 0.9m, 5.1m x 0.9m and 4.5m x 0.9m; an externally illuminated projecting sign measuring 0.8m x 0.65m; two vinyl graphics measuring 2m x 2.6m and 0.8m x 1.7m, and an internally illuminated digital screen behind the shopfront glazing measuring 0.8m x 1.6m.

    Withdrawn Advertising Windows or glazing

  • 456 - 459 Strand London WC2R 0RG

    26/01607/ADV Submitted 11 Mar 2026 50 yards away

    82% historically approved · decision due ~6 May

    Display of a double-sided advertisement panel consisting of 2 LCD screens both measuring 2.1m x 1.34m capable of static and dynamic content display with automatic rotation of images on bus shelter adjacent to 456-459 Strand.

    Awaiting decision Advertising 6 docs

  • Golden Cross House 8 Duncannon Street London WC2N 4JF

    26/03561/ADV Submitted 1 Jun 2026 50 yards away

    82% historically approved · decision due ~25 Aug

    Display of an externally illuminated fascia sign measuring 0.8m x 6.35m; and an internally illuminated projecting sign measuring 0.82m x 0.92m (retrospective).

    Awaiting decision Advertising 15 docs

  • South Africa House 2 - 4 Trafalgar Square London WC2N 5DP

    25/08427/FULL Submitted 18 Nov 2025 50 yards away

    External facade cleaning of South Africa House.

    Decided Full applications 17 docs

  • South Africa House 2 - 4 Trafalgar Square London WC2N 5DP

    25/08428/LBC Submitted 18 Nov 2025 50 yards away

    External facade cleaning of South Africa House.

    Granted Heritage and listed buildings 17 docs

  • 5 Strand London WC2N 5HR

    25/07200/ADFULL Submitted 6 Oct 2025 50 yards away

    Details of Construction Logistics Plan pursuant to Condition 28 of planning permission dated 24 September 2024 (RN 23/05178/FULL)

    Granted Full applications 9 docs

In Westminster

  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising