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Planning application

The London Pavillion 1 Piccadilly London W1J 0DA

Awaiting decision Westminster 26/06151/LBC Heritage and listed buildings

Relates to 26/06128/ADV

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

As published by the council, reference 26/06151/LBC

Application record

Reference
26/06151/LBC
Category
Heritage and listed buildings
Status
Pending
Received
9 Sep 2026
Validated
9 Sep 2026
Postcode
W1J 0DA

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2025: 1 approved, 0 refused.

  • 26/06128/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Submitted 8 Sep 2026 Advertising
  • 26/04035/ADV Decided

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

    Submitted 18 Jun 2026 Advertising
  • 26/02448/ADFULL Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

    Submitted 14 Apr 2026 Full applications
  • 26/00104/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

    Submitted 9 Jan 2026 Advertising
  • 25/09202/LBC Granted

    The London Pavillion 1 Piccadilly London W1J 0DA

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

    Decided 18 May 2026 Heritage and listed buildings
  • 25/07888/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

    Submitted 30 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 9 Sep 2026

    Received by Westminster

  2. 15 Sep 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 4 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 64 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/06128/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Submitted 8 Sep 2026 Advertising

1 later application on the register refers to this one:

  • 26/06128/ADV Awaiting decision

    The London Pavillion 1 Piccadilly London W1J 0DA

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Submitted 8 Sep 2026 Advertising

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided heritage and listed building applications in a median of 93 days. More in our guide to how long planning decisions take.

About heritage and listed building applications

Listed building consent is needed for works that affect the special interest of a listed building, and carrying out such works without it is a criminal offence. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/04035/ADV Submitted 18 Jun 2026 0m away

    84% historically approved · decision due ~13 Aug

    Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

    Decided Advertising
  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/06128/ADV Submitted 8 Sep 2026 0m away

    84% historically approved · decision due ~3 Nov

    Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

    Awaiting decision Advertising
  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/02448/ADFULL Submitted 14 Apr 2026 0m away

    87% historically approved · decision due ~19 Jun

    Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

    Awaiting decision Full applications 9 docs
  • The London Pavillion 1 Piccadilly London W1J 0DA

    26/00104/ADV Submitted 9 Jan 2026 0m away

    84% historically approved · decision due ~6 Mar

    "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

    Awaiting decision Advertising 2 docs
  • The London Pavillion 1 Piccadilly London W1J 0DA

    25/07888/ADV Submitted 30 Oct 2025 2m away

    84% historically approved · decision due ~25 Dec

    Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

    Awaiting decision Advertising 6 docs
  • The London Pavillion 1 Piccadilly London W1J 0DA

    25/09202/LBC Submitted 19 Dec 2025 10m away

    Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

    Granted Heritage and listed buildings 11 docs

In Westminster

  • 26/06165/LBC Awaiting decision

    17 Hertford Street London W1J 7RS

    Internal alterations to the basement including new lightweight timber-stud partitions to reorganise the existing basement layout; Installation of new sanitaryware in a newly configured bathroom; Replacement of modern kitchen fittings; and Installation of traditional four-panel timber doors, architraves and ironmongery designed to match existing doors.

    9 Sep 2026 Heritage and listed buildings
  • 26/06150/LBC Awaiting decision

    37 Crawford Street London W1H 1HA

    Use of the First, Second and Third Floors as residential units (Class C3) with Office (or other Use Class E) Use retained at Basement and Ground Floor Levels. (Linked with 26/06149/FULL)

    9 Sep 2026 Heritage and listed buildings
  • 26/06183/LBC Awaiting decision

    Ground Left Burlington House Piccadilly London W1J 0BD

    Facade gommage cleaning to the SE elevation of Burlington House, facing onto the courtyard. These works will be supervised by Purcell Architects. The works are in preparation for a detailed elevation condition survey.

    9 Sep 2026 Heritage and listed buildings
  • 26/06155/LBC Awaiting decision

    17 Bedford Street London WC2E 9HP

    Display of externally illuminated projection sign measuring 900mm x 300mm (Linked with 26/06146/ADV)

    9 Sep 2026 Heritage and listed buildings
  • 26/06139/LBC Awaiting decision

    38 York Terrace West London NW1 4QA

    Internal alterations to create an open plan living and kitchen area, separated by sliding glazed screens, with associated decorative finishing works.

    8 Sep 2026 Heritage and listed buildings