Planning application
The London Pavillion 1 Piccadilly London W1J 0DA
Relates to 26/06128/ADV
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
As published by the council, reference 26/06151/LBC
Application record
- Reference
- 26/06151/LBC
- Category
- Heritage and listed buildings
- Status
- Pending
- Received
- 9 Sep 2026
- Validated
- 9 Sep 2026
- Postcode
- W1J 0DA
Site history
Applications at this address on the Westminster register
This site has had 7 applications since 2025: 2 approved, 0 refused.
-
26/06128/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
-
26/04035/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
-
26/02448/ADFULL Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
-
26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
-
25/09202/LBC Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
-
25/07888/ADV Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Timeline
Dates from the published record
-
9 Sep 2026
Received by Westminster
-
15 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 4 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
26/06128/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
1 later application on the register refers to this one:
-
26/06128/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided heritage and listed building applications in a median of 119 days. More in our guide to how long planning decisions take.
About heritage and listed building applications
Listed building consent is needed for works that affect the special interest of a listed building, and carrying out such works without it is a criminal offence. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~13 Aug
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
Decided Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~3 Nov
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
Decided Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
Decided Full applications 9 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~6 Mar
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
Awaiting decision Advertising 2 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Granted Advertising 14 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
Granted Heritage and listed buildings 11 docs
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