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Planning application

5 - 6 Leicester Square London WC2H 7NA

Awaiting decision Westminster 26/07439/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

As published by the council, reference 26/07439/ADV

Application record

Reference
26/07439/ADV
Category
Advertising
Status
Pending
Received
2 Nov 2026
Validated
2 Nov 2026
Postcode
WC2H 7NA

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025.

  • 26/07168/FULL Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Variation of condition 6 of advertisement consent dated 28th September 2026 (RN:25/04102/ADV) for the Display of three LED digital display screens; two measuring 3.25m x 1.1m and one measuring 14.5m x 1.1m. Namely, to amend condition to enable Empire Casino (as well as Cineworld) to display on the approved LED signage.

    Submitted 20 Oct 2026 Full applications
  • 26/06058/ADV Decided

    5 - 6 Leicester Square London WC2H 7NA

    Display of two LED display advertisements each measuring 9056 mm x 1000 mm [SPLIT DECISION WITH 25/04102/ADV]

    Submitted 4 Sep 2026 Advertising
  • 25/04102/ADV Decided

    5 - 6 Leicester Square London WC2H 7NA

    Display of three LED digital display screens; two measuring 3.25m x 1.1m and one measuring 14.5m x 1.1m [SPLIT DECISION WITH 26/06058/ADV]

    Submitted 17 Jun 2025 Advertising

Timeline

Dates from the published record

  1. 2 Nov 2026

    Received by Westminster

  2. 5 Nov 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 28 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 5 - 6 Leicester Square London WC2H 7NA

    26/07168/FULL Submitted 20 Oct 2026 50 yards away

    88% historically approved · decision due ~15 Dec

    Variation of condition 6 of advertisement consent dated 28th September 2026 (RN:25/04102/ADV) for the Display of three LED digital display screens; two measuring 3.25m x 1.1m and one measuring 14.5m x 1.1m. Namely, to amend condition to enable Empire Casino (as well as Cineworld) to display on the approved LED signage.

    Awaiting decision Full applications
  • 5 - 6 Leicester Square London WC2H 7NA

    26/06058/ADV Submitted 4 Sep 2026 50 yards away

    82% historically approved · decision due ~30 Oct

    Display of two LED display advertisements each measuring 9056 mm x 1000 mm [SPLIT DECISION WITH 25/04102/ADV]

    Decided Advertising
  • 5 - 6 Leicester Square London WC2H 7NA

    25/04102/ADV Submitted 17 Jun 2025 50 yards away

    82% historically approved · decision due ~27 Aug

    Display of three LED digital display screens; two measuring 3.25m x 1.1m and one measuring 14.5m x 1.1m [SPLIT DECISION WITH 26/06058/ADV]

    Decided Advertising 16 docs
  • Unit 1 Ground Floor 1 - 4 Leicester Square London WC2H 7NA

    25/06613/FULL Submitted 16 Sep 2025 50 yards away

    Installation of vinyl graphics, metal works, and alterations to signage in relation to the temporary "Wicked for Good" advertisement campaign. (Linked to 25/06614/ADV)

    Withdrawn Full applications 13 docs
  • 1 Leicester Place London WC2H 7BP

    25/05093/FULL Submitted 22 Jul 2025 50 yards away

    Removal and replacement of 3 existing antennas with 3 new antennas; 15 RRUs, 1 GPS nodule, 2 cable trays, 2 dishes, 1 cabinet, cables and wooden boards to be removed, and ancillary development thereto.

    Granted Full applications 25 docs
  • 1 Leicester Place London WC2H 7BP

    25/05749/NMA Submitted 14 Aug 2025 50 yards away

    Amendments to planning permission dated 19th December 2024 (RN:24/05639/FULL) for ''Use of the basement and ground floor level as a casino with ancillary restaurant at ground floor (Sui Generis); replacement CCTV to external facade; and associated internal alterations and refurbishment works''. Namely, to amend Condition 1 to allow changes to the number, position and design of the CCTV cameras.

    Refused Amendments 9 docs

In Westminster

  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of externally illuminated fascia sign measuring 0.33m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising
  • 26/07393/ADV Awaiting decision

    1 - 5 New Bond Street London W1S 3RL

    Display of an externally illuminated hanging sign measuring 10m X 6.25m

    Received 29 Oct, published by the council 4 Nov 2026 Advertising