Planning application
The London Pavillion 1 Piccadilly London W1J 0DA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
As published by the council, reference 26/02448/ADFULL
Application record
- Reference
- 26/02448/ADFULL
- Type
- Approval of Details (Full PP)
- Status
- Pending
- Received
- 14 Apr 2026
- Validated
- 24 Apr 2026
- Ward
- St James's
- Postcode
- W1J 0DA
Site history
Applications at this address on the Westminster register
This site has had 7 applications since 2025: 2 approved, 0 refused.
-
26/06151/LBC Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
-
26/06128/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
-
26/04035/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
-
26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
-
25/09202/LBC Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
-
25/07888/ADV Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Timeline
Dates from the published record
-
14 Apr 2026
Received by Westminster
-
24 Apr 2026
Validated
Checked as complete and ready for consideration.
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 19 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
London Trocadero (2015) LLP Agent, registered in London
Active · incorporated 2006 · London
1 application on PlanIndex
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided full applications in a median of 91 days. More in our guide to how long planning decisions take.
About full applications
A full application seeks permission for a complete, detailed proposal in one go, with siting, design, access and landscaping all fixed at this stage. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The London Pavillion 1 Piccadilly London W1J 0DA
84% historically approved · decision due ~6 Mar
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
Awaiting decision Advertising 2 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
84% historically approved · decision due ~13 Aug
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
Decided Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
84% historically approved · decision due ~3 Nov
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
Awaiting decision Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
90% historically approved · decision due ~4 Nov
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
Awaiting decision Heritage and listed buildings -
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Granted Advertising 14 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
Granted Heritage and listed buildings 11 docs
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