Planning application
25/09202/LBC
The London Pavillion 1 Piccadilly London W1J 0DA
Proposal
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
As published by the council, reference 25/09202/LBC
Timeline
Dates from the published record
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19 Dec 2025
Received by Westminster
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18 May 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About heritage and listed buildings applications
How this application type works
Heritage applications concern listed buildings and conservation areas. Listed building consent is needed for works, inside or out, that affect the special interest of a listed building, and carrying out such works without consent is a criminal offence. The council weighs harm to the heritage asset against any public benefit of the proposal.
More on heritage and listed buildings applications in our guide
Nearby applications
Within 500 metres
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26/04035/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
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26/02448/ADFULL Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
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26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
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26/01730/ADV Awaiting decision
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
Display of an externally illuminated wraparound advertisement (51m x 7m) supported by protective timber hoardings and scaffold structure arranged around the octagonal base of Eros (Shaftesbury Memorial) for a temporary period from 04 June 2026 to 26 July 2026.
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25/07888/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
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25/06847/TELNOT Decided
Piccadilly Circus Station Piccadilly London W1J 9HS
Regulation 5 Notice of Intention to Install Fixed Line Broadband Apparatus to a Listed Building. [Site: Booking Hall, Piccadilly Circus Station, Piccadilly, London, W1J 9HS]
Other heritage and listed buildings applications
In Westminster
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26/04984/LBC Awaiting decision
47G Randolph Avenue London W9 1BQ
Installation of replacement fire surround.
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26/04997/LBC Awaiting decision
Hanover Lodge Outer Circle Regent's Park London NW1 4HB
Erection of a morning room side extension. (Linked to 26/04996/FULL)
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26/04979/LBC Awaiting decision
12 Brewer Street London W1F 0SF
Internal alterations including removal of internal enclosures; Replacement flooring, shelving and slatwall systems, staircase handrail repair and other associated joinery works.
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26/04987/LBC Awaiting decision
Basement And Ground Floor 8 Ganton Street London W1F 7QL
Repainting of the existing timber shopfront, hand-painted fascia lettering, installation of a new hanging sign using the existing projecting sign bracket, and installation of a discreet fascia-mounted LED trough light.
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26/04995/LBC Awaiting decision
Hanover Lodge Outer Circle Regent's Park London NW1 4HB
Erection of rear conservatory extensions and an entrance loggia to side with roof terrace above, together with associated landscaping and alterations. (Linked with 26/04994/FULL)