Planning application
The London Pavillion 1 Piccadilly London W1J 0DA
Relates to 26/00104/ADV
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
As published by the council, reference 25/09202/LBC
Application record
- Reference
- 25/09202/LBC
- Type
- Listed Building Consent Application
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 19 Dec 2025
- Validated
- 19 Dec 2025
- Decided
- 18 May 2026
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- W1J 0DA
Site history
Applications at this address on the Westminster register
This site has had 7 applications since 2025: 2 approved, 0 refused.
-
26/06151/LBC Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
-
26/06128/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
-
26/04035/ADV Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
-
26/02448/ADFULL Decided
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
-
26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
-
25/07888/ADV Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Timeline
Dates from the published record
-
19 Dec 2025
Received by Westminster
-
18 May 2026
Decision issued: Application Permitted
-
20 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
-
26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
Who's behind it
Company information only, from the register and Companies House
Centro Planning Consultancy Agent, a planning consultancy
131 applications on PlanIndex · across 14 councils · 85% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 18 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About heritage and listed building applications
Listed building consent is needed for works that affect the special interest of a listed building, and carrying out such works without it is a criminal offence. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
Decided Full applications 9 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~6 Mar
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
Awaiting decision Advertising 2 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~13 Aug
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
Decided Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
82% historically approved · decision due ~3 Nov
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
Decided Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
90% historically approved · decision due ~4 Nov
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
Awaiting decision Heritage and listed buildings -
Eros (Shaftesbury Memorial) Piccadilly Circus London W1J 0TR
82% historically approved · decision due ~12 May
Display of an externally illuminated wraparound advertisement (51m x 7m) supported by protective timber hoardings and scaffold structure arranged around the octagonal base of Eros (Shaftesbury Memorial) for a temporary period from 04 June 2026 to 26 July 2026.
Awaiting decision Advertising 6 docs
Other heritage and listed building applications
In Westminster
-
26/07529/LBC Awaiting decision
69 Eaton Place London SW1X 8DF
Installation of new cast iron water supply pipe on rear courtyard elevation. (Linked with 26/07528/FULL)
-
26/07509/LBC Awaiting decision
Buckingham Palace The Mall London SW1A 1AA
Replacement of existing security lighting to the Buckingham Palace Forecourt with 80 compact LED spotlights installed within the lantern clusters across 10 principal piers, with associated concealed cabling and reversible fixings. (Linked with 26/07508/FULL)
-
26/07473/LBC Awaiting decision
Flat 3 82 New Cavendish Street London W1G 9TA
Replacement windows to second floor level with vacuum, double glazing windows. (Linked with 26/07472/FULL)
-
26/07471/LBC Awaiting decision
12 Queen Anne's Gate London SW1H 9AA
Excavation of single-storey basement, internal reconfiguration and installation of modern services. (Linked with 26/07470/FULL)
-
26/07461/LBC Awaiting decision
1 Savile Row London W1S 3JR
Minor internal works comprising redecoration and upgrades to lighting, flooring and bathroom and kitchen facilities, together with external works including new lighting and signage.