The London Pavillion 1 Piccadilly London W1J 0DA

This site has had 7 applications since 2025: 2 approved, 0 refused.

• 26/06151/LBC Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

  Submitted 9 Sep 2026 Heritage and listed buildings
• 26/06128/ADV Decided

  The London Pavillion 1 Piccadilly London W1J 0DA

  Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

  Submitted 8 Sep 2026 Advertising
• 26/02448/ADFULL Decided

  The London Pavillion 1 Piccadilly London W1J 0DA

  Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

  Decided 12 May 2026 Full applications
• 26/00104/ADV Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

  Submitted 9 Jan 2026 Advertising
• 25/09202/LBC Granted

  The London Pavillion 1 Piccadilly London W1J 0DA

  Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

  Decided 18 May 2026 Heritage and listed buildings
• 25/07888/ADV Granted

  The London Pavillion 1 Piccadilly London W1J 0DA

  Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

  Decided 26 Feb 2026 Advertising

1. 18 Jun 2026

   Received by Westminster

2. 21 Jul 2026

   Added to PlanIndex

3. 9 Aug 2026

   Status changed to Decided

   Previously Pending.

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06128/ADV Submitted 8 Sep 2026 50 yards away

  82% historically approved · decision due ~3 Nov

  Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

  Decided Advertising

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06151/LBC Submitted 9 Sep 2026 50 yards away

  90% historically approved · decision due ~4 Nov

  Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

  Awaiting decision Heritage and listed buildings

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/02448/ADFULL Submitted 14 Apr 2026 50 yards away

  Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

  Decided Full applications 9 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/00104/ADV Submitted 9 Jan 2026 50 yards away

  82% historically approved · decision due ~6 Mar

  "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

  Awaiting decision Advertising 2 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  25/07888/ADV Submitted 30 Oct 2025 50 yards away

  Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.

  Granted Advertising 14 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  25/09202/LBC Submitted 19 Dec 2025 50 yards away

  Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

  Granted Heritage and listed buildings 11 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising