Planning application
The London Pavillion 1 Piccadilly London W1J 0DA
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.
As published by the council, reference 26/04035/ADV
Application record
- Reference
- 26/04035/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 18 Jun 2026
- Validated
- 18 Jun 2026
- Postcode
- W1J 0DA
Site history
Applications at this address on the Westminster register
This site has had 7 applications since 2025: 2 approved, 0 refused.
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26/06151/LBC Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
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26/06128/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
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26/02448/ADFULL Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
-
26/00104/ADV Awaiting decision
The London Pavillion 1 Piccadilly London W1J 0DA
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
-
25/09202/LBC Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
-
25/07888/ADV Granted
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Timeline
Dates from the published record
-
18 Jun 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
9 Aug 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
The London Pavillion 1 Piccadilly London W1J 0DA
84% historically approved · decision due ~3 Nov
Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)
Awaiting decision Advertising -
The London Pavillion 1 Piccadilly London W1J 0DA
90% historically approved · decision due ~4 Nov
Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)
Awaiting decision Heritage and listed buildings -
The London Pavillion 1 Piccadilly London W1J 0DA
87% historically approved · decision due ~19 Jun
Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024
Awaiting decision Full applications 9 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
84% historically approved · decision due ~6 Mar
"Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "
Awaiting decision Advertising 2 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
Display of scaffolding shrouds with 1:1 printed image of the building and 3 inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m.
Granted Advertising 14 docs -
The London Pavillion 1 Piccadilly London W1J 0DA
Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)
Granted Heritage and listed buildings 11 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.