The London Pavillion 1 Piccadilly London W1J 0DA

This site has had 7 applications since 2025: 2 approved, 0 refused.

• 26/06151/LBC Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

  Submitted 9 Sep 2026 Heritage and listed buildings
• 26/06128/ADV Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

  Submitted 8 Sep 2026 Advertising
• 26/04035/ADV Decided

  The London Pavillion 1 Piccadilly London W1J 0DA

  Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

  Submitted 18 Jun 2026 Advertising
• 26/02448/ADFULL Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

  Submitted 14 Apr 2026 Full applications
• 26/00104/ADV Awaiting decision

  The London Pavillion 1 Piccadilly London W1J 0DA

  "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

  Submitted 9 Jan 2026 Advertising
• 25/09202/LBC Granted

  The London Pavillion 1 Piccadilly London W1J 0DA

  Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

  Decided 18 May 2026 Heritage and listed buildings

1. 30 Oct 2025

   Received by Westminster

2. 17 Nov 2025

   Validated

   Checked as complete and ready for consideration.

3. 26 Feb 2026

   Decision issued: Application Permitted

4. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 26 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/04035/ADV Submitted 18 Jun 2026 50 yards away

  84% historically approved · decision due ~13 Aug

  Display of scaffolding shrouds with 1:1 printed image of building and 3x inset illuminated advertising areas measuring 10.9m x 9.0m, 7m x 9.0m and 10.9m x 9.0m for an extended period of 6 months.

  Decided Advertising

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06128/ADV Submitted 8 Sep 2026 50 yards away

  84% historically approved · decision due ~3 Nov

  Display of six digital advertisement displays within existing recessed historic signage niches, comprising two digital displays each measuring 1.28m ×1.80m on the Shaftesbury Avenue elevation and four digital displays each measuring 1.00m × 1.50m within the Great Windmill Street colonnade. (Linked with 26/06151/LBC)

  Awaiting decision Advertising

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/06151/LBC Submitted 9 Sep 2026 50 yards away

  90% historically approved · decision due ~4 Nov

  Installation of 6 digital advertisement displays within existing historic advertisement niches on the building facade. (Linked with 26/06128/ADV)

  Awaiting decision Heritage and listed buildings

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/02448/ADFULL Submitted 14 Apr 2026 50 yards away

  87% historically approved · decision due ~19 Jun

  Detailed drawings at 1:5 and 1:20 of the new shopfronts to London Pavilion and Trocadero pursuant to condition 3 of Appeal A APP/X5990/W/23/3334774. Original application 23/01990/FULL dated 18th December 2024

  Awaiting decision Full applications 9 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  26/00104/ADV Submitted 9 Jan 2026 50 yards away

  84% historically approved · decision due ~6 Mar

  "Display of two partially internally Illuminated high level signs measuring 3735 x 1400mm and 2525 x 880mm, two partially internally illuminated fascia sign measuring 1340 x 465mm, 8095 x 660mm, an internally illuminated fascia sign measuring 8,095mm x 660mm, three partially internally illuminated wall mounted signs measuring 300 x 300mm within Great Windmill Street colonnade, a partially internally illuminated sign above an entrance door within the Great Windmill Street colonnade measuring 745 x 295mm and two partially internally illuminated signs at high level within the Great Windmill Street colonnade measuring 2,955 x 300mm "

  Awaiting decision Advertising 2 docs

• The London Pavillion 1 Piccadilly London W1J 0DA

  25/09202/LBC Submitted 19 Dec 2025 50 yards away

  Replacement of signage within the friezes and pediments of the building; installation of updated street-level signage on Coventry Street, Great Windmill Street, and Shaftesbury Avenue; and provision of low-level illuminated signage on Windmill Street. (Linked with 26/00104/ADV)

  Granted Heritage and listed buildings 11 docs

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/06304/ADV Awaiting decision

  10 Piccadilly London W1J 0DD

  Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

  Received 15 Sep, published by the council 22 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising