4 Denman Street London W1D 7HD

1. 28 Apr 2026

   Received by Westminster

2. 21 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 23 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 41 - 44 Great Windmill Street London W1D 7NF

  26/07157/ADV Submitted 20 Oct 2026 50 yards away

  82% historically approved · decision due ~15 Dec

  Display of one non illuminated projection sign, measuring 800mm x 300mm

  Awaiting decision Advertising

• Public House 45 Great Windmill Street London W1D 7NE

  26/03472/ADV Submitted 27 May 2026 50 yards away

  82% historically approved · decision due ~22 Jul

  Display of two externally illuminated fascia signs measuring 0.253m x 3.247m, 0.281m x 3.243m and four other non illuminated signs measuring 0.188m x 2.539m, 0.188m x 2.539m, 1.185m x 0.6m, 1.185m x 0.6m.

  Awaiting decision Advertising 11 docs

• 21 - 23 Shaftesbury Avenue London W1D 7EF

  25/06548/ADV Submitted 12 Sep 2025 50 yards away

  Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation.

  Granted Advertising 29 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  26/01277/ADV Submitted 27 Feb 2026 50 yards away

  82% historically approved · decision due ~28 May

  Display of internally illuminated LED signage measuring 15m x 3.2m.

  Awaiting decision Advertising 16 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/08497/FULL Submitted 20 Nov 2025 50 yards away

  Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

  Granted Full applications 16 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/06545/NMA Submitted 12 Sep 2025 50 yards away

  Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

  Withdrawn Amendments Demolition 6 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising