1 - 17 Shaftesbury Avenue London W1D 7EA

This site has had 7 applications since 2020: 4 approved, 0 refused.

• 26/02397/ADV Awaiting decision

  1 - 17 Shaftesbury Avenue London W1D 7EA

  Display of an illuminated LED advertisement screen measuring 17.79m x 44.96m.

  Submitted 13 Apr 2026 Advertising
• 25/08497/FULL Granted

  1 - 17 Shaftesbury Avenue London W1D 7EA

  Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

  Decided 24 Mar 2026 Full applications
• 25/08289/ADFULL Granted

  1 - 17 Shaftesbury Avenue London W1D 7EA

  Detailed Operational Management Plan and detailed drawings of the layouts for Unit G pursuant to the partial discharge of conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).

  Decided 18 Feb 2026 Full applications
• 25/06876/NMA Granted

  1 - 17 Shaftesbury Avenue London W1D 7EA

  Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

  Decided 30 Oct 2025 Amendments
• 25/06545/NMA Withdrawn

  1 - 17 Shaftesbury Avenue London W1D 7EA

  Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

  Decided 19 Sep 2025 Amendments
• 20/07542/ADFULL Granted

  1-17 Shaftesbury Avenue London W1D 7EA

  Samples of Welsh slate and ceramic tiles pursuant to Condition 3 of planning permission dated 21 May 2019 (RN: 19/00087/FULL)

  Decided 4 Dec 2020 Full applications

1. 27 Feb 2026

   Received by Westminster

2. 2 Apr 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 28 May 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/06545/NMA Submitted 12 Sep 2025 50 yards away

  Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.

  Withdrawn Amendments Demolition 6 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/08497/FULL Submitted 20 Nov 2025 50 yards away

  Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]

  Granted Full applications 16 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/08289/ADFULL Submitted 13 Nov 2025 50 yards away

  Detailed Operational Management Plan and detailed drawings of the layouts for Unit G pursuant to the partial discharge of conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).

  Granted Full applications 11 docs

• 1-17 Shaftesbury Avenue London W1D 7EA

  20/07542/ADFULL Submitted 25 Nov 2020 50 yards away

  Samples of Welsh slate and ceramic tiles pursuant to Condition 3 of planning permission dated 21 May 2019 (RN: 19/00087/FULL)

  Granted Full applications 9 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  26/02397/ADV Submitted 13 Apr 2026 50 yards away

  82% historically approved · decision due ~8 Jun

  Display of an illuminated LED advertisement screen measuring 17.79m x 44.96m.

  Awaiting decision Advertising 21 docs

• 1 - 17 Shaftesbury Avenue London W1D 7EA

  25/06876/NMA Submitted 24 Sep 2025 50 yards away

  Amendments to planning permission dated 21st October 2024 (RN 25/02118/FULL) for Variation of conditions 15 and 34, and removal of Condition 33 of planning permission dated 28th June 2024 (RN:23/05736/FULL) which in itself varied Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities. Namely, to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). NAMELY, to vary Condition 15 to amend the minimum retail floorspace requirement and to vary Condition 34 and to remove Condition 33 to enable Units C and D to operate as one unit for restaurant purposes Class E(b) with ancillary takeaway sales. [S73 application]; NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as either restaurant [Class E (b)] or office [Class E(g)]

  Granted Amendments Demolition 11 docs
  Domestic

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising