Planning application
26/01277/ADV
1 - 17 Shaftesbury Avenue London W1D 7EA
Proposal
Display of internally illuminated LED signage measuring 15m x 3.2m.
As published by the council, reference 26/01277/ADV
Timeline
Dates from the published record
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27 Feb 2026
Received by Westminster
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2 Apr 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06545/NMA Withdrawn
1 - 17 Shaftesbury Avenue London W1D 7EA
Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.
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25/06876/NMA Awaiting decision
1 - 17 Shaftesbury Avenue London W1D 7EA
Amendments to planning permission dated 28th June 2024 (RN 23/05736/FULL) for Variation of Condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) for Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as Class E (b) or E (g) (excluding sub-class E (g)(iii)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC); NAMELY; to amend the description of development to allow use of 6th floor mezzanine (Level 7) as (Class E (b).
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25/08289/ADFULL Awaiting decision
1 - 17 Shaftesbury Avenue London W1D 7EA
Detailed Operational Management Plan and detailed drawings of the layouts pursuant to conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).
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26/02397/ADV Awaiting decision
1 - 17 Shaftesbury Avenue London W1D 7EA
Display of an illuminated LED advertisement screen measuring 17.79m x 44.96m.
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25/06548/ADV Granted
21 - 23 Shaftesbury Avenue London W1D 7EF
Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation.
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25/05267/ADV Decided
48 Regent Street London W1B 5RA
Display of a non-illuminated fascia sign measuring 1.20m x 1.9m.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.