Planning application
21 - 23 Shaftesbury Avenue London W1D 7EF
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of 1x vinyl graphic sign measuring 1.3m X 2.155m on Denman Street elevation.
As published by the council, reference 25/06548/ADV
Application record
- Reference
- 25/06548/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 12 Sep 2025
- Validated
- 8 Oct 2025
- Decided
- 10 Oct 2025
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1D 7EF
Timeline
Dates from the published record
-
12 Sep 2025
Received by Westminster
-
8 Oct 2025
Validated
Checked as complete and ready for consideration.
-
10 Oct 2025
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Hartbrights Ltd Agent, registered in Sharston Industrial Estate
Active · incorporated 1995 · Sharston Industrial Estate
21 applications on PlanIndex · across 14 councils · 84% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
29 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 10 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
1 - 17 Shaftesbury Avenue London W1D 7EA
Amendments to planning permission dated 28th June 2024 (RN:23/05736/FULL) for Variation of condition 15 of planning permission dated 25th August 2023 (RN 22/07386/FULL) which itself varied condition 15 of planning permission dated 21 May 2019 (RN: 19/00087/FULL) for the Demolition of existing buildings and demolition behind retained facades of 19 and 20 Denman Street facades realignment of 4-6 Glasshouse Street, 1 Sherwood Street, 8 Glasshouse Street and 11-17 Shaftesbury Avenue facades and retention of Piccadilly Lights (adverts). Construction of a replacement six storey building (plus 6th floor mezzanine) with three basement levels to create a mixed-use scheme comprising office (Class E (g)(i)), retail (Class E (a)) and restaurant (Class E (b)) and up to seven residential units (Class C3) at part first floor, part second floor and part third floor and plant and cycle storage within the basement. Associated works including mechanical plant within roof enclosure and loading facilities to allow use of 6th floor mezzanine (Level 7) as restaurant (Class E (b)), roof realignment at Level 7 and new plant enclosure at Level 8, flexible use of approved retailing (Class E (a)) for retail and restaurant purposes (Classes Class E (a) and (b)), removal of chimneys on 1-17 Shaftesbury Avenue facade, minor adaptations to accommodate the Piccadilly Lights planning permission and advertisement, and adaptation to accommodate LBC consent (17/07490/LBC). Namely, to amend the description of development.
Withdrawn Amendments Demolition 6 docs -
1-17 Shaftesbury Avenue London W1D 7EA
Samples of Welsh slate and ceramic tiles pursuant to Condition 3 of planning permission dated 21 May 2019 (RN: 19/00087/FULL)
Granted Full applications 9 docs -
1 - 17 Shaftesbury Avenue London W1D 7EA
84% historically approved · decision due ~8 Jun
Display of an illuminated LED advertisement screen measuring 17.79m x 44.96m.
Awaiting decision Advertising 21 docs -
1 - 17 Shaftesbury Avenue London W1D 7EA
84% historically approved · decision due ~28 May
Display of internally illuminated LED signage measuring 15m x 3.2m.
Awaiting decision Advertising 16 docs -
1 - 17 Shaftesbury Avenue London W1D 7EA
87% historically approved · decision due ~8 Jan
Detailed Operational Management Plan and detailed drawings of the layouts pursuant to conditions 13 and 14 of planning permission dated 21st October 2025 (RN:25/02118).
Awaiting decision Full applications 9 docs -
1 - 17 Shaftesbury Avenue London W1D 7EA
Use of the ground floor unit H as an office reception (Class E (g) (i)). [Site includes 1-23 Shaftesbury Avenue And 19-26 Denman Street]
Granted Full applications 16 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.