41 - 44 Great Windmill Street London W1D 7NF

1. 20 Oct 2026

   Received by Westminster

2. 21 Oct 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 15 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 86 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 4 Denman Street London W1D 7HD

  26/02803/ADV Submitted 28 Apr 2026 50 yards away

  82% historically approved · decision due ~23 Jun

  Display of internally illuminated projecting sign measuring 0.8m X 0.6m, and externally illuminated other sign 0.8m X 1.24m

  Awaiting decision Advertising 10 docs

• Public House 45 Great Windmill Street London W1D 7NE

  26/03472/ADV Submitted 27 May 2026 50 yards away

  82% historically approved · decision due ~22 Jul

  Display of two externally illuminated fascia signs measuring 0.253m x 3.247m, 0.281m x 3.243m and four other non illuminated signs measuring 0.188m x 2.539m, 0.188m x 2.539m, 1.185m x 0.6m, 1.185m x 0.6m.

  Awaiting decision Advertising 11 docs

• 17 - 19 Great Windmill Street London W1D 7JZ

  25/08592/ADV Submitted 24 Nov 2025 50 yards away

  Display of LED digital display screen at fascia level, 1.15m in height wrapping around the Great Windmill Street, Archer Street and chamfered corner between, totalling 14.4m in length

  Refused Advertising 4 docs

• Basement And Ground Floor Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG

  22/03176/LBC Submitted 12 May 2022 50 yards away

  Removal of the two roller shutters, and associated fixtures, rails, fittings and housing, from the ground floor entrance; installation of timber doors to the entrance; removal of canopy, advertisement panels and projecting signs from the ground floor front elevation; removal of the five light fixtures from the frontage; removal of fans, and associated air conditioning/heating equipment, fixtures and fittings from the fanlight areas above the ground floor entrance doors; installation of timber framed fan lights; and removal of the black paint and white paint the brickwork instead and installation of signage and a light.

  Granted Heritage and listed buildings 11 docs

• Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG

  25/05818/FULL Submitted 18 Aug 2025 50 yards away

  Installation of exterior lighting to provide illumination to the existing building facades on Shaftesbury Avenue and Great Windmill Street. (Linked with 25/05819/LBC)

  Granted Full applications 24 docs

• Avenue House 25 - 27 Shaftesbury Avenue London W1D 7EG

  25/05819/LBC Submitted 18 Aug 2025 50 yards away

  Installation of exterior lighting to provide illumination to the existing building facades on Shaftesbury Avenue and Great Windmill Street. (Linked with 25/05818/FULL)

  Granted Heritage and listed buildings 20 docs

• 26/06992/ADV Decided

  78 - 80 Wigmore Street London W1U 2SJ

  Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

  Received 13 Oct, published by the council 15 Oct 2026 Advertising
• 26/07194/ADV Awaiting decision

  98 Victoria Street London SW1E 5JL

  Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

  Received 21 Oct, published by the council 22 Oct 2026 Advertising
• 26/07160/ADV Awaiting decision

  18 - 21 Haymarket London SW1Y 4DQ

  Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

  Received 20 Oct, published by the council 22 Oct 2026 Advertising
• 26/07125/ADV Awaiting decision

  1 Upper St Martin's Lane London WC2H 9NY

  Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

  19 Oct 2026 Advertising
• 26/07152/ADV Awaiting decision

  54 Wardour Street London W1D 4JF

  Display of 2 internally illuminated fascia signs each measuring 1.72m x 0.25m and 2 internally illuminated projecting signs each measuring 0.60m x 0.15m. (Linked with 26/07151/FULL)

  Received 19 Oct, published by the council 21 Oct 2026 Advertising