Planning application
234 Regent Street London W1B 3BR
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
As published by the council, reference 26/02797/ADV
Application record
- Reference
- 26/02797/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 27 Apr 2026
- Validated
- 27 Apr 2026
- Ward
- West End
- Postcode
- W1B 3BR
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2026: 0 approved, 1 refused.
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26/02730/CLLB Awaiting decision
234 Regent Street London W1B 3BR
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
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26/01125/ADV Refused
234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
Timeline
Dates from the published record
-
27 Apr 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 22 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
Family Ltd Agent, registered in London
Active · incorporated 2009 · London
3 applications on PlanIndex
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
Refused Advertising 14 docs -
28 Argyll Street London W1F 7EB
82% historically approved · decision due ~17 Mar
Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.
Awaiting decision Advertising 1 doc -
40 Argyll Street London W1B 3BR
Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)
Granted Full applications 5 docs -
234 Regent Street London W1B 3BR
89% historically approved · decision due ~17 Jun
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
Awaiting decision 7 docs -
226 Regent Street London W1B 3BR
82% historically approved · decision due ~29 Dec
Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an externally illuminated projecting sign measuring 0.61m x 0.60m. (Linked with 26/07333/LBC)
Awaiting decision Advertising -
226 Regent Street London W1B 3BR
90% historically approved · decision due ~29 Dec
Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)
Awaiting decision Heritage and listed buildings Windows or glazing
Other advertisement consent applications
In Westminster
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26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m