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Planning application

226 Regent Street London W1B 3BR

Awaiting decision Westminster 26/07334/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an externally illuminated projecting sign measuring 0.61m x 0.60m. (Linked with 26/07333/LBC)

As published by the council, reference 26/07334/ADV

Application record

Reference
26/07334/ADV
Category
Advertising
Status
Pending
Received
27 Oct 2026
Validated
3 Nov 2026
Postcode
W1B 3BR

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/07333/LBC Awaiting decision

    226 Regent Street London W1B 3BR

    Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)

    Submitted 27 Oct 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 27 Oct 2026

    Received by Westminster

  2. 3 Nov 2026

    Validated

    Checked as complete and ready for consideration.

  3. 4 Nov 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 29 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Cases linked to this one on the register

1 later application on the register refers to this one:

  • 26/07333/LBC Awaiting decision

    226 Regent Street London W1B 3BR

    Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)

    Submitted 27 Oct 2026 Heritage and listed buildings

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 40 Argyll Street London W1B 3BR

    25/08637/ADFULL Submitted 26 Nov 2025 50 yards away

    Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)

    Granted Full applications 5 docs
  • 234 Regent Street London W1B 3BR

    26/02730/CLLB Submitted 22 Apr 2026 50 yards away

    89% historically approved · decision due ~17 Jun

    Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.

    Awaiting decision 7 docs
  • 226 Regent Street London W1B 3BR

    26/07333/LBC Submitted 27 Oct 2026 50 yards away

    90% historically approved · decision due ~29 Dec

    Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)

    Awaiting decision Heritage and listed buildings Windows or glazing
  • 28 Argyll Street London W1F 7EB

    26/00318/ADV Submitted 20 Jan 2026 50 yards away

    82% historically approved · decision due ~17 Mar

    Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.

    Awaiting decision Advertising 1 doc
  • 234 Regent Street London W1B 3BR

    26/01125/ADV Submitted 23 Feb 2026 50 yards away

    Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.

    Refused Advertising 14 docs
  • 234 Regent Street London W1B 3BR

    26/02797/ADV Submitted 27 Apr 2026 50 yards away

    82% historically approved · decision due ~22 Jun

    Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.

    Awaiting decision Advertising 8 docs

In Westminster

  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising
  • 26/07393/ADV Awaiting decision

    1 - 5 New Bond Street London W1S 3RL

    Display of an externally illuminated hanging sign measuring 10m X 6.25m

    Received 29 Oct, published by the council 4 Nov 2026 Advertising
  • 26/07356/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07357/ADV Awaiting decision

    53 New Bond Street London W1S 1DG

    Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising