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Planning application

28 Argyll Street London W1F 7EB

Awaiting decision Westminster 26/00318/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.

As published by the council, reference 26/00318/ADV

Application record

Reference
26/00318/ADV
Type
Advert Application (ADV)
Status
Pending
Received
20 Jan 2026
Validated
20 Jan 2026
Postcode
W1F 7EB

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2025: 6 approved, 0 refused.

  • 26/00344/LBC Granted

    28 Argyll Street London W1F 7EB

    Internal fit out of two storey retail unit.

    Decided 12 Mar 2026 Heritage and listed buildings
  • 26/00322/LBC Granted

    28 Argyll Street London W1F 7EB

    Installation of fascia sign, hanging sign and acrylic lettering to shopfront glazing.

    Decided 10 Apr 2026 Heritage and listed buildings
  • 26/00334/FULL Granted

    28 Argyll Street London W1F 7EB

    Alterations to shopfronts and entrance doors. Installation of awnings (Linked to 26/00335/LBC)

    Decided 9 Apr 2026 Full applications
  • 26/00335/LBC Granted

    28 Argyll Street London W1F 7EB

    Alterations to shopfronts and entrance doors. Installation of awnings, and new signage. (Linked to 26/00334/FULL)

    Decided 2 Apr 2026 Heritage and listed buildings
  • 25/09054/FULL Granted

    28 Argyll Street London W1F 7EB

    Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.

    Decided 15 Apr 2026 Full applications
  • 25/09055/LBC Granted

    28 Argyll Street London W1F 7EB

    Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.

    Decided 8 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 20 Jan 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 17 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

apt Design Ltd Agent, a design practice registered in Wigston

Active · incorporated 2001 · Wigston

21 applications on PlanIndex · across 4 councils · 100% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

1 document on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 40 Argyll Street London W1B 3BR

    25/08637/ADFULL Submitted 26 Nov 2025 50 yards away

    Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)

    Granted Full applications 5 docs

  • 234 Regent Street London W1B 3BR

    26/02730/CLLB Submitted 22 Apr 2026 50 yards away

    89% historically approved · decision due ~17 Jun

    Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.

    Awaiting decision 7 docs

  • 226 Regent Street London W1B 3BR

    26/07334/ADV Submitted 27 Oct 2026 50 yards away

    82% historically approved · decision due ~29 Dec

    Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an externally illuminated projecting sign measuring 0.61m x 0.60m. (Linked with 26/07333/LBC)

    Awaiting decision Advertising

  • 226 Regent Street London W1B 3BR

    26/07333/LBC Submitted 27 Oct 2026 50 yards away

    90% historically approved · decision due ~29 Dec

    Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)

    Awaiting decision Heritage and listed buildings Windows or glazing

  • 234 Regent Street London W1B 3BR

    26/01125/ADV Submitted 23 Feb 2026 50 yards away

    Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.

    Refused Advertising 14 docs

  • 234 Regent Street London W1B 3BR

    26/02797/ADV Submitted 27 Apr 2026 50 yards away

    82% historically approved · decision due ~22 Jun

    Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.

    Awaiting decision Advertising 8 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising