Planning application
28 Argyll Street London W1F 7EB
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.
As published by the council, reference 26/00318/ADV
Application record
- Reference
- 26/00318/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 20 Jan 2026
- Validated
- 20 Jan 2026
- Postcode
- W1F 7EB
Site history
Applications at this address on the Westminster register
This site has had 7 applications since 2025: 6 approved, 0 refused.
-
26/00344/LBC Granted
28 Argyll Street London W1F 7EB
Internal fit out of two storey retail unit.
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26/00322/LBC Granted
28 Argyll Street London W1F 7EB
Installation of fascia sign, hanging sign and acrylic lettering to shopfront glazing.
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26/00334/FULL Granted
28 Argyll Street London W1F 7EB
Alterations to shopfronts and entrance doors. Installation of awnings (Linked to 26/00335/LBC)
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26/00335/LBC Granted
28 Argyll Street London W1F 7EB
Alterations to shopfronts and entrance doors. Installation of awnings, and new signage. (Linked to 26/00334/FULL)
-
25/09054/FULL Granted
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
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25/09055/LBC Granted
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
Timeline
Dates from the published record
-
20 Jan 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 17 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
apt Design Ltd Agent, a design practice registered in Wigston
Active · incorporated 2001 · Wigston
21 applications on PlanIndex · across 4 councils · 100% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
1 document on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
40 Argyll Street London W1B 3BR
Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)
Granted Full applications 5 docs -
234 Regent Street London W1B 3BR
89% historically approved · decision due ~17 Jun
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
Awaiting decision 7 docs -
234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
Refused Advertising 14 docs -
234 Regent Street London W1B 3BR
84% historically approved · decision due ~22 Jun
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
Awaiting decision Advertising 8 docs -
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
Granted Full applications Windows or glazing 16 docs -
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
Granted Heritage and listed buildings Windows or glazing 12 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.