Planning application
26/01125/ADV
234 Regent Street London W1B 3BR
Proposal
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
As published by the council, reference 26/01125/ADV
Timeline
Dates from the published record
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23 Feb 2026
Received by Westminster
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18 Mar 2026
Validated
Checked as complete and ready for consideration.
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13 Apr 2026
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00318/ADV Awaiting decision
28 Argyll Street London W1F 7EB
Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.
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26/02797/ADV Awaiting decision
234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
-
25/08637/ADFULL Granted
40 Argyll Street London W1B 3BR
Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)
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26/02730/CLLB Awaiting decision
234 Regent Street London W1B 3BR
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
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25/09054/FULL Granted
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
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25/09055/LBC Granted
28 Argyll Street London W1F 7EB
Replacement of glazing to first floor window on Little Argyll Street elevation with louvred top panels.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.