Planning application
234 Regent Street London W1B 3BR
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
As published by the council, reference 26/01125/ADV
Application record
- Reference
- 26/01125/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 23 Feb 2026
- Validated
- 18 Mar 2026
- Decided
- 13 Apr 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1B 3BR
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2026: 0 approved, 1 refused.
-
26/02797/ADV Awaiting decision
234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
-
26/02730/CLLB Awaiting decision
234 Regent Street London W1B 3BR
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
Timeline
Dates from the published record
-
23 Feb 2026
Received by Westminster
-
18 Mar 2026
Validated
Checked as complete and ready for consideration.
-
13 Apr 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Family Ltd Agent, registered in London
Active · incorporated 2009 · London
3 applications on PlanIndex
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
14 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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28 Argyll Street London W1F 7EB
82% historically approved · decision due ~17 Mar
Display of halo-illuminated lettering measuring 3640mm x 305mm overall at fascia level above the corner entrance; and display of two externally illuminated projecting signs, each measuring 610mm x 610mm at ground floor level, one on the Argyll Street facade and one on the Little Argyll Street facade.
Awaiting decision Advertising 1 doc -
234 Regent Street London W1B 3BR
82% historically approved · decision due ~22 Jun
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
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234 Regent Street London W1B 3BR
89% historically approved · decision due ~17 Jun
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
Awaiting decision 7 docs -
226 Regent Street London W1B 3BR
82% historically approved · decision due ~29 Dec
Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an externally illuminated projecting sign measuring 0.61m x 0.60m. (Linked with 26/07333/LBC)
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226 Regent Street London W1B 3BR
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Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)
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Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
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Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
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Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m