Planning application
234 Regent Street London W1B 3BR
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of internally illuminated icons on facade over an area of 9.7m x 9.7m for a temporary period from 01 May 2026 to 23 May 2026.
As published by the council, reference 26/01125/ADV
Application record
- Reference
- 26/01125/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 23 Feb 2026
- Validated
- 18 Mar 2026
- Decided
- 13 Apr 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1B 3BR
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2026: 0 approved, 1 refused.
-
26/02797/ADV Awaiting decision
234 Regent Street London W1B 3BR
Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.
-
26/02730/CLLB Awaiting decision
234 Regent Street London W1B 3BR
Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
Timeline
Dates from the published record
-
23 Feb 2026
Received by Westminster
-
18 Mar 2026
Validated
Checked as complete and ready for consideration.
-
13 Apr 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Family Ltd Agent, registered in London
Active · incorporated 2009 · London
3 applications on PlanIndex
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
14 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.
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Other advertisement consent applications
In Westminster
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26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
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26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
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26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.