23 - 24 Great Marlborough Street London W1F 7HU

This site has had 2 applications since 2023: 0 approved, 1 refused.

• 23/03002/ADV Refused

  23 - 24 Great Marlborough Street London W1F 7HU

  Display of a non-illuminated other sign measuring 5.34m x 4.7m, and 21 non-illuminated vinyl signs on glazing (7 measuring 1.5m x 1.3m, 2 measuring 3.21m x 0.68m, 1 measuring 3.21m x 2.15m, 1 measuring 0.71m x 1.37m, 1 measuring 2.22m x 1.37m, 1 measuring 1.049m x 2.15m, 2 measuring 0.724m x 1.38m, 3 measuring 1.14m x 0.395m, 1 measuring 0.714m x 1.949m, and 2 measuring 2.08m x 0.745m) and 2 tennis nets (measuring 3.21m x 3.12m and 3.21m x 1.59m), Giant tennis balls fixed to a metal frame along the external facade at the corner of Great Marlborough Street and Argyll Street in association with the Wimbledon tennis tournament for a temporary period between 1st July and 21st July.

  Decided 22 Jun 2023 Advertising

1. 27 Apr 2026

   Received by Westminster

2. 5 May 2026

   Validated

   Checked as complete and ready for consideration.

3. 21 Jul 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 30 June 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 91 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 23 - 24 Great Marlborough Street London W1F 7HU

  23/03002/ADV Submitted 4 May 2023 50 yards away

  Display of a non-illuminated other sign measuring 5.34m x 4.7m, and 21 non-illuminated vinyl signs on glazing (7 measuring 1.5m x 1.3m, 2 measuring 3.21m x 0.68m, 1 measuring 3.21m x 2.15m, 1 measuring 0.71m x 1.37m, 1 measuring 2.22m x 1.37m, 1 measuring 1.049m x 2.15m, 2 measuring 0.724m x 1.38m, 3 measuring 1.14m x 0.395m, 1 measuring 0.714m x 1.949m, and 2 measuring 2.08m x 0.745m) and 2 tennis nets (measuring 3.21m x 3.12m and 3.21m x 1.59m), Giant tennis balls fixed to a metal frame along the external facade at the corner of Great Marlborough Street and Argyll Street in association with the Wimbledon tennis tournament for a temporary period between 1st July and 21st July.

  Refused Advertising Windows or glazing 20 docs

• 234 Regent Street London W1B 3BR

  26/02797/ADV Submitted 27 Apr 2026 50 yards away

  82% historically approved · decision due ~22 Jun

  Display of internally illuminated icons on facade over an area of 6.3m x 8m for a temporary period from 04 May 2026 to 24 May 2026.

  Awaiting decision Advertising 8 docs

• 40 Argyll Street London W1B 3BR

  25/08637/ADFULL Submitted 26 Nov 2025 50 yards away

  Detailed drawings and a bio-diversity management plan in relation to the planting at the roof terrace pursuant to condition 7 of planning permission dated 12 December 2023 (RN: 23/05907/FULL)

  Granted Full applications 5 docs

• 234 Regent Street London W1B 3BR

  26/02730/CLLB Submitted 22 Apr 2026 50 yards away

  89% historically approved · decision due ~17 Jun

  Temporary installation of a series of eleven internally illuminated icons at first and second floor facade level.

  Awaiting decision 7 docs

• 226 Regent Street London W1B 3BR

  26/07334/ADV Submitted 27 Oct 2026 50 yards away

  82% historically approved · decision due ~29 Dec

  Display of a non-illuminated fascia sign measuring 0.28m x 1.94m and an externally illuminated projecting sign measuring 0.61m x 0.60m. (Linked with 26/07333/LBC)

  Awaiting decision Advertising

• 226 Regent Street London W1B 3BR

  26/07333/LBC Submitted 27 Oct 2026 50 yards away

  90% historically approved · decision due ~29 Dec

  Internal alterations associated with the retail fit-out of the ground floor and basement, including works to ceilings, columns, staircase, partitions, flooring and lighting, together with shopfront cleaning, replacement fascia lettering and installation of an externally illuminated projecting sign with bronze bracket. (Linked with 26/07334/ADV)

  Awaiting decision Heritage and listed buildings Windows or glazing

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising