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Planning application

23 - 24 Great Marlborough Street London W1F 7HU

Refused Westminster 23/03002/ADV Advert Application (ADV)

Works: Windows or glazing

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of a non-illuminated other sign measuring 5.34m x 4.7m, and 21 non-illuminated vinyl signs on glazing (7 measuring 1.5m x 1.3m, 2 measuring 3.21m x 0.68m, 1 measuring 3.21m x 2.15m, 1 measuring 0.71m x 1.37m, 1 measuring 2.22m x 1.37m, 1 measuring 1.049m x 2.15m, 2 measuring 0.724m x 1.38m, 3 measuring 1.14m x 0.395m, 1 measuring 0.714m x 1.949m, and 2 measuring 2.08m x 0.745m) and 2 tennis nets (measuring 3.21m x 3.12m and 3.21m x 1.59m), Giant tennis balls fixed to a metal frame along the external facade at the corner of Great Marlborough Street and Argyll Street in association with the Wimbledon tennis tournament for a temporary period between 1st July and 21st July.

As published by the council, reference 23/03002/ADV

Application record

Reference
23/03002/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
4 May 2023
Validated
11 May 2023
Decided
22 Jun 2023
Ward
West End
Decision by
Delegated Decision
Postcode
W1F 7HU

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2023: 0 approved, 1 refused.

  • 26/02770/ADV Awaiting decision

    23 - 24 Great Marlborough Street London W1F 7HU

    Display of non-illuminated umpire chair measuring 1.9m x 1.591m; two non-illuminated banners measuring 2m x 0.6m; four non-illuminated flower displays, one measuring 0.25m x 1.9m and three measuring 0.25m x 1.8m; and three non-illuminated planters, one measuring 0.5m x 2m and two measuring 0.5m x 1.8m for a temporary period from 16 June 2026 to 16 July 2026.

    Submitted 27 Apr 2026 Advertising

Timeline

Dates from the published record

  1. 4 May 2023

    Received by Westminster

  2. 11 May 2023

    Validated

    Checked as complete and ready for consideration.

  3. 22 Jun 2023

    Decision issued: Application Refused

  4. 2 Oct 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Monmouth Planning Ltd Agent, a planning consultancy registered in London

Active · incorporated 2014 · London

83 applications on PlanIndex · across 10 councils · 88% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

20 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 23 - 24 Great Marlborough Street London W1F 7HU

    26/02770/ADV Submitted 27 Apr 2026 50 yards away

    82% historically approved · decision due ~30 Jun

    Display of non-illuminated umpire chair measuring 1.9m x 1.591m; two non-illuminated banners measuring 2m x 0.6m; four non-illuminated flower displays, one measuring 0.25m x 1.9m and three measuring 0.25m x 1.8m; and three non-illuminated planters, one measuring 0.5m x 2m and two measuring 0.5m x 1.8m for a temporary period from 16 June 2026 to 16 July 2026.

    Awaiting decision Advertising 15 docs

  • Fourth Floor North Palladium House 1 - 4 Argyll Street London W1F 7TA

    26/03436/LBC Submitted 26 May 2026 50 yards away

    90% historically approved · decision due ~21 Jul

    Internal alteration only comprising opening up of internal partition wall at 4th floor.

    Awaiting decision Heritage and listed buildings 9 docs

  • Palladium House 1 - 4 Argyll Street London W1F 7TA

    26/00323/NMA Submitted 20 Jan 2026 50 yards away

    Amendments to planning permission dated 16th June 2025 (RN:25/02594/FULL) for removal of 6 existing VMO2 antennas and replacement with 6 new VMO2 antennas; relocation of 3 existing VMO2 antennas; installation of 2 x 300mm dishes; and ancillary works thereto. Namely, the removal of 1no. antenna from each of 3 sectors, (now 6no. antennas previously 9no.), removal of 1no. antenna on north western area of rooftop, relocation of 1no. dish from here to eastern side of rooftop and relocation of dish on eastern side of rooftop further north.

    Granted Amendments 12 docs

  • Fourth Floor North Palladium House 1 - 4 Argyll Street London W1F 7TA

    25/07066/LBC Submitted 1 Oct 2025 50 yards away

    Internal alterations at fourth floor level comprising opening up of an internal partition wall.

    Refused Heritage and listed buildings 13 docs

  • Communications Station At Palladium House 1 - 4 Argyll Street London

    22/04135/LBC Submitted 23 Jun 2022 50 yards away

    Removal and replacement of 2no antennas using existing support poles and associated ancillary works thereto. (Linked with 22/04134/FULL)

    Granted Heritage and listed buildings 13 docs

  • Communications Station At Palladium House 1 - 4 Argyll Street London

    22/04134/FULL Submitted 23 Jun 2022 50 yards away

    Removal and replacement of 2no antennas using existing support poles and associated ancillary works thereto. (Linked with 22/04135/LBC)

    Granted Full applications 13 docs

In Westminster

  • 26/07230/ADV Awaiting decision

    5 D'arblay Street London W1F 8DL

    Display of an externally illuminated fascia sign measuring 0.4m x 0.9m and a non-illuminated hanging sign measuring 0.4m x 0.8m. (Linked with 26/07229/FULL)

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07225/ADV Awaiting decision

    8 Hinde Street London W1U 3BQ

    Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising