Selfridges 400 Oxford Street London W1A 1AB

This site has had 6 applications since 2025: 2 approved, 0 refused.

• 26/03950/ADV Decided

  Selfridges 400 Oxford Street London W1A 1AB

  Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.

  Submitted 16 Jun 2026 Advertising
• 26/03951/LBC Decided

  Selfridges 400 Oxford Street London W1A 1AB

  Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.

  Submitted 16 Jun 2026 Heritage and listed buildings
• 26/00415/ADV Awaiting decision

  Selfridges 400 Oxford Street London W1A 1AB

  Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

  Submitted 23 Jan 2026 Advertising
• 25/07760/LBC Granted

  Selfridges 400 Oxford Street London W1A 1AB

  Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)

  Decided 18 Mar 2026 Heritage and listed buildings
• 25/07763/ADV Granted

  Selfridges 400 Oxford Street London W1A 1AB

  Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)

  Decided 18 Mar 2026 Advertising

1. 23 Jan 2026

   Received by Westminster

2. 21 Jul 2026

   Added to PlanIndex

3. Decision

   Awaiting decision

   Decision expected by 20 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 66 days over the applications it decided in the last year.

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• Selfridges 400 Oxford Street London W1A 1AB

  26/03950/ADV Submitted 16 Jun 2026 50 yards away

  84% historically approved · decision due ~11 Aug

  Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.

  Decided Advertising Trees

• Selfridges 400 Oxford Street London W1A 1AB

  26/03951/LBC Submitted 16 Jun 2026 50 yards away

  90% historically approved · decision due ~11 Aug

  Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.

  Decided Heritage and listed buildings

• Selfridges 400 Oxford Street London W1A 1AB

  26/00415/ADV Submitted 23 Jan 2026 50 yards away

  84% historically approved · decision due ~20 Mar

  Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

  Awaiting decision Advertising 1 doc

• Selfridges 400 Oxford Street London W1A 1AB

  25/07760/LBC Submitted 27 Oct 2025 50 yards away

  Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)

  Granted Heritage and listed buildings 16 docs

• Selfridges 400 Oxford Street London W1A 1AB

  25/07763/ADV Submitted 27 Oct 2025 50 yards away

  Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)

  Granted Advertising 14 docs

• 1 Balderton Street London W1K 6TL

  23/04318/FULL Submitted 26 Jun 2023 100 yards away

  Installation of a new shopfront, sliding up aluminium frame window, retractable awning, projected for 1.5 meters and within fore court provided including new signage. (Unit to the South East corner of 413-437 Oxford Street)

  Refused Full applications Windows or glazing 43 docs

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/06304/ADV Awaiting decision

  10 Piccadilly London W1J 0DD

  Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

  Received 15 Sep, published by the council 22 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising