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Planning application

Selfridges 400 Oxford Street London W1A 1AB

Decided Westminster 26/03950/ADV Advertising

Works: Trees

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.

As published by the council, reference 26/03950/ADV

Application record

Reference
26/03950/ADV
Category
Advertising
Status
Decided
Received
16 Jun 2026
Validated
16 Jun 2026
Postcode
W1A 1AB

Site history

Applications at this address on the Westminster register

This site has had 6 applications since 2025: 2 approved, 0 refused.

  • 26/03951/LBC Decided

    Selfridges 400 Oxford Street London W1A 1AB

    Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.

    Submitted 16 Jun 2026 Heritage and listed buildings
  • 26/00416/ADV Awaiting decision

    Selfridges 400 Oxford Street London W1A 1AB

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    Submitted 23 Jan 2026 Advertising
  • 26/00415/ADV Awaiting decision

    Selfridges 400 Oxford Street London W1A 1AB

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    Submitted 23 Jan 2026 Advertising
  • 25/07760/LBC Granted

    Selfridges 400 Oxford Street London W1A 1AB

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)

    Decided 18 Mar 2026 Heritage and listed buildings
  • 25/07763/ADV Granted

    Selfridges 400 Oxford Street London W1A 1AB

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)

    Decided 18 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 16 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. 9 Aug 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Selfridges 400 Oxford Street London W1A 1AB

    26/03951/LBC Submitted 16 Jun 2026 50 yards away

    90% historically approved · decision due ~11 Aug

    Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.

    Decided Heritage and listed buildings
  • Selfridges 400 Oxford Street London W1A 1AB

    26/00416/ADV Submitted 23 Jan 2026 50 yards away

    82% historically approved · decision due ~20 Mar

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    Awaiting decision Advertising 1 doc
  • Selfridges 400 Oxford Street London W1A 1AB

    26/00415/ADV Submitted 23 Jan 2026 50 yards away

    82% historically approved · decision due ~20 Mar

    Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm

    Awaiting decision Advertising 1 doc
  • Selfridges 400 Oxford Street London W1A 1AB

    25/07760/LBC Submitted 27 Oct 2025 50 yards away

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)

    Granted Heritage and listed buildings 16 docs
  • Selfridges 400 Oxford Street London W1A 1AB

    25/07763/ADV Submitted 27 Oct 2025 50 yards away

    Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)

    Granted Advertising 14 docs
  • 1 Balderton Street London W1K 6TL

    23/04318/FULL Submitted 26 Jun 2023 100 yards away

    Installation of a new shopfront, sliding up aluminium frame window, retractable awning, projected for 1.5 meters and within fore court provided including new signage. (Unit to the South East corner of 413-437 Oxford Street)

    Refused Full applications Windows or glazing 43 docs

In Westminster

  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07392/ADV Awaiting decision

    18 Rupert Street London W1D 6DD

    Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.

    Received 29 Oct, published by the council 3 Nov 2026 Advertising