Planning application
Selfridges 400 Oxford Street London W1A 1AB
Works: Trees
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.
As published by the council, reference 26/03950/ADV
Application record
- Reference
- 26/03950/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 16 Jun 2026
- Validated
- 16 Jun 2026
- Postcode
- W1A 1AB
Site history
Applications at this address on the Westminster register
This site has had 6 applications since 2025: 2 approved, 0 refused.
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26/03951/LBC Decided
Selfridges 400 Oxford Street London W1A 1AB
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
-
26/00416/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
-
26/00415/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
-
25/07760/LBC Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
-
25/07763/ADV Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Timeline
Dates from the published record
-
16 Jun 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
9 Aug 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Selfridges 400 Oxford Street London W1A 1AB
90% historically approved · decision due ~11 Aug
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
Decided Heritage and listed buildings -
Selfridges 400 Oxford Street London W1A 1AB
84% historically approved · decision due ~20 Mar
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
Awaiting decision Advertising 1 doc -
Selfridges 400 Oxford Street London W1A 1AB
84% historically approved · decision due ~20 Mar
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
Awaiting decision Advertising 1 doc -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
Granted Heritage and listed buildings 16 docs -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Granted Advertising 14 docs -
1 Balderton Street London W1K 6TL
Installation of a new shopfront, sliding up aluminium frame window, retractable awning, projected for 1.5 meters and within fore court provided including new signage. (Unit to the South East corner of 413-437 Oxford Street)
Refused Full applications Windows or glazing 43 docs
Other advertisement consent applications
In Westminster
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26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/06228/ADV Awaiting decision
Basement And Ground Floor 2 Spring Street London W2 3RA
Display of externally illuminated projection sign measuring 600mm x 600mm, and retention of externally illuminated fascia sign (Linked with 26/05931/LBC)
-
26/06167/ADV Awaiting decision
Basement And Ground Floor 11 Wardour Street London W1D 6PG
Display of externally illuminated fascia signs signs measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, 0.15m X 0.15m, 0.5m X 1m and externally illuminated projecting sign 0.5m X 0.5m
-
26/06146/ADV Awaiting decision
17 Bedford Street London WC2E 9HP
Display of externally illuminated projection sign measuring 900mm x 300mm (Linked with 26/06155/LBC)