Planning application
Selfridges 400 Oxford Street London W1A 1AB
Works: Trees
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.
As published by the council, reference 26/03950/ADV
Application record
- Reference
- 26/03950/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 16 Jun 2026
- Validated
- 16 Jun 2026
- Postcode
- W1A 1AB
Site history
Applications at this address on the Westminster register
This site has had 6 applications since 2025: 2 approved, 0 refused.
-
26/03951/LBC Decided
Selfridges 400 Oxford Street London W1A 1AB
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
-
26/00416/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
-
26/00415/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
-
25/07760/LBC Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
-
25/07763/ADV Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Timeline
Dates from the published record
-
16 Jun 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
9 Aug 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Selfridges 400 Oxford Street London W1A 1AB
90% historically approved · decision due ~11 Aug
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
Decided Heritage and listed buildings -
Selfridges 400 Oxford Street London W1A 1AB
82% historically approved · decision due ~20 Mar
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
Awaiting decision Advertising 1 doc -
Selfridges 400 Oxford Street London W1A 1AB
82% historically approved · decision due ~20 Mar
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
Awaiting decision Advertising 1 doc -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
Granted Heritage and listed buildings 16 docs -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Granted Advertising 14 docs -
1 Balderton Street London W1K 6TL
Installation of a new shopfront, sliding up aluminium frame window, retractable awning, projected for 1.5 meters and within fore court provided including new signage. (Unit to the South East corner of 413-437 Oxford Street)
Refused Full applications Windows or glazing 43 docs
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26/07441/ADV Awaiting decision
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Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m
-
26/07392/ADV Awaiting decision
18 Rupert Street London W1D 6DD
Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.