Planning application
26/00415/ADV
Selfridges 400 Oxford Street London W1A 1AB
Proposal
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
As published by the council, reference 26/00415/ADV
Timeline
Dates from the published record
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23 Jan 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/00416/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
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25/07760/LBC Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
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25/07763/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
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26/03950/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period, and use of moving lighting effects. Linked with 26/03951/LBC
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26/03951/LBC Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points, use of moving lighting effects; and other associated works. Linked with 26/03950/ADV
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25/05343/ADV Granted
Duke Street London W1U 3EG
Display of illuminated festive lighting measuring 2m x 8m suspended on catenary wires at three crossings above Duke Street for a temporary period.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.