Planning application
Selfridges 400 Oxford Street London W1A 1AB
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
As published by the council, reference 26/00415/ADV
Application record
- Reference
- 26/00415/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 23 Jan 2026
- Validated
- 23 Jan 2026
- Ward
- West End
- Postcode
- W1A 1AB
Site history
Applications at this address on the Westminster register
This site has had 6 applications since 2025: 2 approved, 0 refused.
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26/03950/ADV Decided
Selfridges 400 Oxford Street London W1A 1AB
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.
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26/03951/LBC Decided
Selfridges 400 Oxford Street London W1A 1AB
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
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26/00416/ADV Awaiting decision
Selfridges 400 Oxford Street London W1A 1AB
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
-
25/07760/LBC Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
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25/07763/ADV Granted
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Timeline
Dates from the published record
-
23 Jan 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 20 March 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
JCDecaux UK Ltd Agent, registered in Middlesex
Active · incorporated 1982 · Middlesex
270 applications on PlanIndex · across 28 councils · 64% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
1 document on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Selfridges 400 Oxford Street London W1A 1AB
82% historically approved · decision due ~11 Aug
Display of internally illuminated digital art displays measuring 10.5,m x 9.0m, internally illuminated column light strips measuring 10.0m x 0.6m and internally illuminated Christmas decorations (trees) on Oxford Street and Duke Street for a temporary period and use of moving lighting effects.
Decided Advertising Trees -
Selfridges 400 Oxford Street London W1A 1AB
90% historically approved · decision due ~11 Aug
Installation of digital art displays; column light strips; Christmas decorations on Oxford Street and Duke Street, including permanent retention of the fixing points and use of moving lighting effects.
Decided Heritage and listed buildings -
Selfridges 400 Oxford Street London W1A 1AB
82% historically approved · decision due ~20 Mar
Display of double-sided LED advertisement screen, measuring 1338 x 2100 x 245mm
Awaiting decision Advertising 1 doc -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.025m. (Linked with 25/07763/ADV)
Granted Heritage and listed buildings 16 docs -
Selfridges 400 Oxford Street London W1A 1AB
Display of one externally illuminated name plaque measuring 0.4m x 0.28m x 0.02m. (Linked with 25/07760/LBC)
Granted Advertising 14 docs -
1 Balderton Street London W1K 6TL
Installation of a new shopfront, sliding up aluminium frame window, retractable awning, projected for 1.5 meters and within fore court provided including new signage. (Unit to the South East corner of 413-437 Oxford Street)
Refused Full applications Windows or glazing 43 docs
Other advertisement consent applications
In Westminster
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m
-
26/07392/ADV Awaiting decision
18 Rupert Street London W1D 6DD
Display of an internally illuminated fascia sign measuring 0.69m high x 4.83m wide.