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Planning application

112 - 115 Long Acre London WC2E 9NT

Refused Westminster 25/06893/ADV Advert Application (ADV)

Works: Windows or glazing

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.

As published by the council, reference 25/06893/ADV

Application record

Reference
25/06893/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
25 Sep 2025
Validated
17 Oct 2025
Decided
24 Feb 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9NT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 1 refused.

  • 25/05150/ADV Granted

    112 - 115 Long Acre London WC2E 9NT

    Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

    Decided 8 Sep 2025 Advertising

Timeline

Dates from the published record

  1. 25 Sep 2025

    Received by Westminster

  2. 17 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 24 Feb 2026

    Decision issued: Application Refused

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Blass Design LLP Agent, a design practice registered in London

Active · incorporated 2015 · London

10 applications on PlanIndex · across 6 councils

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Documents

Plans, drawings, consultee responses and the officer's report

19 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 112 - 115 Long Acre London WC2E 9NT

    25/05150/ADV Submitted 24 Jul 2025 50 yards away

    Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

    Granted Advertising Windows or glazing 17 docs

  • 28 - 32 Shelton Street London WC2H 9JE

    25/06010/NMA Submitted 20 Aug 2025 50 yards away

    Amendments to planning permission dated 31 May 2023 (RN: 22/02009/FULL) for Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation and the installation of PV panels at main roof level, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis). (Site includes Old Brewer's Yard, 28-32 Shelton Street, 15A Neal Street, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre). Namely, to replace existing double access doors at 5 Langley Street secondary entrance with new inset double doors.

    Granted Amendments Extension Windows or glazing 10 docs
    Small domestic

  • 107 Long Acre London WC2E 9NT

    26/06444/ADV Submitted 21 Sep 2026 50 yards away

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    Refused Advertising

  • 107 Long Acre London WC2E 9NT

    26/05101/ADV Submitted 29 Jul 2026 50 yards away

    82% historically approved · decision due ~29 Sep

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m and an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Long Acre elevation. [Split decision].

    Decided Advertising

  • 7A Langley Street London WC2H 9JA

    25/05880/FULL Submitted 19 Aug 2025 50 yards away

    Installation of service pipes and duct work, plant and associated step overs (Site includes 7 Langley Street).

    Granted Full applications 27 docs

  • 7A Langley Street London WC2H 9JA

    25/07474/ADFULL Submitted 15 Oct 2025 50 yards away

    Details of a material sample of the metalwork gate pursuant to Condition 4 of planning permission dated 30th May 2025 (RN:25/02630/FULL)

    Granted Full applications 8 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising