107 Long Acre London WC2E 9NT

1. 29 Jul 2026

   Received by Westminster

2. 4 Aug 2026

   Validated

   Checked as complete and ready for consideration.

3. 9 Aug 2026

   Added to PlanIndex

4. Decision

   Awaiting decision

   Decision expected by 29 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

   Westminster took a median of 61 days over the applications it decided in the last year.

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 112 - 115 Long Acre London WC2E 9NT

  25/05150/ADV Submitted 24 Jul 2025 2m away

  Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

  Granted Advertising Windows or glazing 17 docs

• 112 - 115 Long Acre London WC2E 9NT

  25/06893/ADV Submitted 25 Sep 2025 23m away

  Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.

  Refused Advertising Windows or glazing 19 docs

• 1 Neal Street London WC2H 9PU

  25/06156/FULL Submitted 29 Aug 2025 23m away

  Alterations to office entrance including installation of projecting canopy.

  Granted Full applications 21 docs

• 28 - 32 Shelton Street London WC2H 9JE

  25/06010/NMA Submitted 20 Aug 2025 31m away

  Amendments to planning permission dated 31 May 2023 (RN: 22/02009/FULL) for Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation and the installation of PV panels at main roof level, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis). (Site includes Old Brewer's Yard, 28-32 Shelton Street, 15A Neal Street, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre). Namely, to replace existing double access doors at 5 Langley Street secondary entrance with new inset double doors.

  Granted Amendments Extension Windows or glazing 10 docs
  Small domestic

• 107 Long Acre London WC2E 9NT

  2024/0063/P 33m away

  Observations to the adjoining City of Westminster for installation of a telecommunications base station comprising 10m lattice tower supporting 6 no antennas and 2 no dishes together with 3 no equipment cabinets and ancillary development thereto including access ladder on the rooftop of Peloton Interactive.

  Granted Full applications

• 28 - 32 Shelton Street London WC2H 9JE

  25/05251/ADV Submitted 28 Jul 2025 33m away

  Display of wayfinding and signage scheme featuring illuminated brand elements, directional signage, window vinyl, brick murals, mirror installation, faux neon harp sign, and fabric banners. . (Site include Old Brewer's Yard, 28-32 Shelton Street, 15a Neal sStreet, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre).

  Granted Advertising Windows or glazing 33 docs

• 26/05953/ADV Awaiting decision

  Public House 40 Porchester Road London W2 6ES

  Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

  1 Sep 2026 Advertising
• 26/05958/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

  1 Sep 2026 Advertising
• 26/05912/ADV Awaiting decision

  Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

  Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

  28 Aug 2026 Advertising
• 26/05898/ADV Awaiting decision

  66 - 68 Brewer Street London W1F 9TP

  Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

  28 Aug 2026 Advertising
• 26/05873/ADV Awaiting decision

  Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

  Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

  27 Aug 2026 Advertising