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Planning application

107 Long Acre London WC2E 9NT

Decided Westminster 26/05101/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m and an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Long Acre elevation. [Split decision].

As published by the council, reference 26/05101/ADV

Application record

Reference
26/05101/ADV
Category
Advertising
Status
Decided
Received
29 Jul 2026
Validated
4 Aug 2026
Postcode
WC2E 9NT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026: 0 approved, 1 refused.

  • 26/06444/ADV Refused

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    Decided 24 Sep 2026 Advertising

Timeline

Dates from the published record

  1. 29 Jul 2026

    Received by Westminster

  2. 4 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 9 Aug 2026

    Added to PlanIndex

  4. 24 Sep 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 107 Long Acre London WC2E 9NT

    26/06444/ADV Submitted 21 Sep 2026 50 yards away

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    Refused Advertising
  • 112 - 115 Long Acre London WC2E 9NT

    25/05150/ADV Submitted 24 Jul 2025 50 yards away

    Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

    Granted Advertising Windows or glazing 17 docs
  • 112 - 115 Long Acre London WC2E 9NT

    25/06893/ADV Submitted 25 Sep 2025 50 yards away

    Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.

    Refused Advertising Windows or glazing 19 docs
  • 1 Neal Street London WC2H 9PU

    25/06156/FULL Submitted 29 Aug 2025 50 yards away

    Alterations to office entrance including installation of projecting canopy.

    Granted Full applications 21 docs
  • 3 Neal Street London WC2H 9QL

    26/07101/FULL Submitted 16 Oct 2026 50 yards away

    88% historically approved · decision due ~11 Dec

    Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07102/LBC)

    Awaiting decision Full applications
  • 3 Neal Street London WC2H 9QL

    26/07102/LBC Submitted 16 Oct 2026 50 yards away

    90% historically approved · decision due ~11 Dec

    Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07101/FULL)

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising