Planning application
112 - 115 Long Acre London WC2E 9NT
Works: Windows or glazing
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.
As published by the council, reference 25/05150/ADV
Application record
- Reference
- 25/05150/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 24 Jul 2025
- Validated
- 21 Aug 2025
- Decided
- 8 Sep 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- WC2E 9NT
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 1 approved, 1 refused.
-
25/06893/ADV Refused
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.
Timeline
Dates from the published record
-
24 Jul 2025
Received by Westminster
-
21 Aug 2025
Validated
Checked as complete and ready for consideration.
-
8 Sep 2025
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
1 later application on the register refers to this one:
-
25/05324/ADV Decided
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
Who's behind it
Company information only, from the register and Companies House
Blass Design LLP Agent, a design practice registered in London
Active · incorporated 2015 · London
10 applications on PlanIndex · across 6 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
17 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 8 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
Refused Advertising -
107 Long Acre London WC2E 9NT
82% historically approved · decision due ~29 Sep
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m and an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Long Acre elevation. [Split decision].
Decided Advertising -
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.
Refused Advertising Windows or glazing 19 docs -
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
Granted Full applications 21 docs -
3 Neal Street London WC2H 9QL
88% historically approved · decision due ~11 Dec
Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07102/LBC)
Awaiting decision Full applications -
3 Neal Street London WC2H 9QL
90% historically approved · decision due ~11 Dec
Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07101/FULL)
Awaiting decision Heritage and listed buildings
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Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
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Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
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Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m