Planning application
107 Long Acre London WC2E 9NT
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
As published by the council, reference 26/06444/ADV
Application record
- Reference
- 26/06444/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 21 Sep 2026
- Validated
- 21 Sep 2026
- Postcode
- WC2E 9NT
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026.
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26/05101/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated signs each measuring 0.55m x 1.21m; two internally illuminated hanging sign each measuring 0.60m x 0.77m; and a digital screen measuring 1.645m x 1.02m.
Timeline
Dates from the published record
-
21 Sep 2026
Received by Westminster
-
21 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 16 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 65 days over the applications it decided in the last year.
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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107 Long Acre London WC2E 9NT
84% historically approved · decision due ~29 Sep
Display of two internally illuminated signs each measuring 0.55m x 1.21m; two internally illuminated hanging sign each measuring 0.60m x 0.77m; and a digital screen measuring 1.645m x 1.02m.
Awaiting decision Advertising -
112 - 115 Long Acre London WC2E 9NT
Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.
Granted Advertising Windows or glazing 17 docs -
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.
Refused Advertising Windows or glazing 19 docs -
1 Neal Street London WC2H 9PU
Alterations to office entrance including installation of projecting canopy.
Granted Full applications 21 docs -
28 - 32 Shelton Street London WC2H 9JE
Amendments to planning permission dated 31 May 2023 (RN: 22/02009/FULL) for Mixed-use development at Old Brewer's Yard including: at 28-32 Shelton Street, the erection of a single storey roof extension, a rooftop plant enclosure and other external alterations (including shopfront alterations, new rear access to the Yard, and plant) in connection with the use of the building as a restaurant (Class E(b)); at 1 Mercer Walk, the installation of ancillary plant & servicing equipment, external alterations including opening up of blind windows on east elevation and the installation of PV panels at main roof level, all in connection with the use of the building as a microbrewery and visitor attraction with ancillary retail, bar and training space (Sui Generis); at 15A Neal Street (ground floor only), external alterations including installation of full-height glazed rear wall and installation of a new shopfront; at 5 Langley Street (basement, part-ground floor and part-roof only) alterations to north and west facade and installation of new plant, all in connection with the flexible mixed-use of the basement and part-ground floor as entertainment/events/community space with ancillary storage areas (Sui Generis); at the rear of 7 Langley Street, installation of plant at roof level and the use of the former bin store as a bar area servicing the Yard (Sui Generis); at Old Brewer's Yard, the erection of a new high-level glazed canopy structure and semi-permanent external seating, installation of new entrance gates fronting Shelton Street, placement of planters and associated street furniture, for use of the Yard as a flexible entertainment/dining/events/ community outdoor space (Sui Generis). (Site includes Old Brewer's Yard, 28-32 Shelton Street, 15A Neal Street, 5 and 7 Langley Street, 1 and 3 Mercers Walk and 107-115 Long Acre). Namely, to replace existing double access doors at 5 Langley Street secondary entrance with new inset double doors.
Granted Amendments Extension Windows or glazing 10 docsSmall domestic -
107 Long Acre London WC2E 9NT
Observations to the adjoining City of Westminster for installation of a telecommunications base station comprising 10m lattice tower supporting 6 no antennas and 2 no dishes together with 3 no equipment cabinets and ancillary development thereto including access ladder on the rooftop of Peloton Interactive.
Granted Full applications
Other advertisement consent applications
In Westminster
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
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26/06247/ADV Awaiting decision
57 Carnaby Street London W1F 9PX
Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m
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26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].