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Planning application

107 Long Acre London WC2E 9NT

Refused Westminster 26/06444/ADV Advertising

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

As published by the council, reference 26/06444/ADV

Application record

Reference
26/06444/ADV
Category
Advertising
Status
Decided
Decision
Refused As published: Application Refused
Received
21 Sep 2026
Validated
21 Sep 2026
Decided
24 Sep 2026
Postcode
WC2E 9NT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026: 0 approved, 1 refused.

  • 26/05101/ADV Decided

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m and an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Long Acre elevation. [Split decision].

    Submitted 29 Jul 2026 Advertising

Timeline

Dates from the published record

  1. 21 Sep 2026

    Received by Westminster

  2. 21 Sep 2026

    Added to PlanIndex

  3. 24 Sep 2026

    Decision issued: Application Refused

  4. 24 Sep 2026

    Status changed to Decided

    Previously Pending.

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 107 Long Acre London WC2E 9NT

    26/05101/ADV Submitted 29 Jul 2026 50 yards away

    82% historically approved · decision due ~29 Sep

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m and an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Long Acre elevation. [Split decision].

    Decided Advertising

  • 112 - 115 Long Acre London WC2E 9NT

    25/05150/ADV Submitted 24 Jul 2025 50 yards away

    Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

    Granted Advertising Windows or glazing 17 docs

  • 112 - 115 Long Acre London WC2E 9NT

    25/06893/ADV Submitted 25 Sep 2025 50 yards away

    Display of two internally illuminated projecting signs measuring 0.4m x 0.5m; two internally illuminated signs affixed to the shopfront glazing measuring 0.46m x 1.44m; and one non-illuminated vinyl graphic sign measuring 2.59m x 1.86m.

    Refused Advertising Windows or glazing 19 docs

  • 1 Neal Street London WC2H 9PU

    25/06156/FULL Submitted 29 Aug 2025 50 yards away

    Alterations to office entrance including installation of projecting canopy.

    Granted Full applications 21 docs

  • 3 Neal Street London WC2H 9QL

    26/07101/FULL Submitted 16 Oct 2026 50 yards away

    88% historically approved · decision due ~11 Dec

    Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07102/LBC)

    Awaiting decision Full applications

  • 3 Neal Street London WC2H 9QL

    26/07102/LBC Submitted 16 Oct 2026 50 yards away

    90% historically approved · decision due ~11 Dec

    Repairs to the existing flat roof at 3 to 7 Neal Street. (Linked with 26/07101/FULL)

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising