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Planning application

112-115 Long Acre, London WC2E 9PA

Decided Westminster 25/05324/ADV Advert Application (ADV)

Relates to 25/05150/ADV

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

not required - duplicate submission to 25/05150/ADV

As published by the council, reference 25/05324/ADV

Application record

Reference
25/05324/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Not required
Received
30 Jul 2025
Validated
7 Aug 2025
Decided
7 Aug 2025
Postcode
WC2E 9PA

Timeline

Dates from the published record

  1. 30 Jul 2025

    Received by Westminster

  2. 7 Aug 2025

    Validated

    Checked as complete and ready for consideration.

  3. 7 Aug 2025

    Decision issued: Not required

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/05150/ADV Granted

    112 - 115 Long Acre London WC2E 9NT

    Display of one non illuminated projecting sign measuring 0.4m x 0.5m to Langley Street and two halo illuminated brass effect 'H' letters measuring 0.5m x 0.23m to shopfront pillars flanking entrance door on Long Acre.

    Decided 8 Sep 2025 Advertising

Who's behind it

Company information only, from the register and Companies House

Blass Design LLP Agent, a design practice registered in London

Active · incorporated 2015 · London

10 applications on PlanIndex · across 6 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 121 Long Acre London WC2E 9PA

    25/05891/ADV Submitted 19 Aug 2025 50 yards away

    Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.

    Granted Advertising 12 docs

  • 117 - 123 Long Acre London WC2E 9PA

    22/02031/LBC Submitted 25 Mar 2022 50 yards away

    Installation of replacement windows. (Site includes 116, 117, 119, 120 and 121-123 Long Acre)

    Withdrawn Heritage and listed buildings Windows or glazing 14 docs

  • 1 Mercer Walk London WC2H 9FA

    26/06687/ADV Submitted 30 Sep 2026 50 yards away

    82% historically approved · decision due ~9 Dec

    Display of an non-illuminated 3D character measuring 1.7m X 1.2m

    Decided Advertising

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08443/FULL Submitted 19 Nov 2025 50 yards away

    Shopfront alterations.

    Granted Full applications Windows or glazing 24 docs

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08444/ADV Submitted 19 Nov 2025 50 yards away

    Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.

    Granted Advertising 20 docs

  • 30 - 31 Long Acre London WC2E 9LA

    22/03709/LBC Submitted 7 Jun 2022 50 yards away

    Internal works at ground and mezzanine levels, including new flooring, disabled wc and partitions.

    Granted Heritage and listed buildings 13 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising