Planning application
25/05324/ADV
112-115 Long Acre, London WC2E 9PA
Proposal
not required - duplicate submission to 25/05150/ADV
As published by the council, reference 25/05324/ADV
Timeline
Dates from the published record
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30 Jul 2025
Received by Westminster
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7 Aug 2025
Validated
Checked as complete and ready for consideration.
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7 Aug 2025
Decision issued: Not required
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21 Jul 2026
Added to PlanIndex
After the decision
The process from here
The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.
If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05891/ADV Granted
121 Long Acre London WC2E 9PA
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.
-
22/03709/LBC Granted
30 - 31 Long Acre London WC2E 9LA
Internal works at ground and mezzanine levels, including new flooring, disabled wc and partitions.
-
25/07429/ADV Awaiting decision
18 Mercer Street London WC2H 9QE
Display of non illuminated public painted mural art measuring 11.4m x 15.1m.
-
25/06893/ADV Awaiting decision
112 - 115 Long Acre London WC2E 9NT
Display of two internally illuminated projecting signs measuring 0.4m x 0.5m and two internally illuminated acrylic bonded logo signs to window measuring 0.465m x 1.44m.
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26/03773/ADV Awaiting decision
128 Long Acre London WC2E 9AA
Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 01 September 2026 until 01 October 2026. (Linked with 26/02680/LBC)
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26/02680/LBC Awaiting decision
128 Long Acre London WC2E 9AA
Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.