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Planning application

42 - 44 Beak Street London W1F 9RH

Awaiting decision Westminster 26/06704/ADV Advertising

Works: Windows or glazing

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of externally illuminated fascia sign measuring 3.335m x 0.4m; a non-illuminated projecting sign measuring 0.7m x 0.44m; a non-illuminated bronze plaque measuring 0.57m x 0.93m; gold leaf branding and detailing to shopfront glazing, and a painted mural advertisement measuring 5.006m x 2.711m to the flank wall facing Bridle Lane.

As published by the council, reference 26/06704/ADV

Application record

Reference
26/06704/ADV
Category
Advertising
Status
Pending
Received
30 Sep 2026
Validated
8 Oct 2026
Postcode
W1F 9RH

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 0 refused.

  • 26/01066/NMA Granted

    42 - 44 Beak Street London W1F 9RH

    Amendments to planning permission dated 28th October 2025 (RN:25/06226/FULL) for Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level. NAMELY, to allow approval for minor amendments to the design of the previously approved entranceways.

    Decided 14 Apr 2026 Amendments
  • 25/06226/FULL Granted

    42 - 44 Beak Street London W1F 9RH

    Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level.

    Decided 28 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 30 Sep 2026

    Received by Westminster

  2. 8 Oct 2026

    Validated

    Checked as complete and ready for consideration.

  3. 8 Oct 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 3 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 86 days over the applications it decided in the last year.

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 42 - 44 Beak Street London W1F 9RH

    26/01066/NMA Submitted 19 Feb 2026 50 yards away

    Amendments to planning permission dated 28th October 2025 (RN:25/06226/FULL) for Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level. NAMELY, to allow approval for minor amendments to the design of the previously approved entranceways.

    Granted Amendments 8 docs
  • 42 - 44 Beak Street London W1F 9RH

    25/06226/FULL Submitted 2 Sep 2025 50 yards away

    Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level.

    Granted Full applications 25 docs
  • 57-59 Beak Street London W1F 9SJ

    22/07833/ADFULL Submitted 17 Nov 2022 50 yards away

    Details pursuant to condition 20 of planning permission granted at appeal dated 11th April 2022 (Appeal Decision Ref: APP/X5990/W/20/3254288, in relation to ref: 18/08655/FULL), namely, details of the facing materials, including glazing, and elevations and roof plans showing where the materials are to be located

    Granted Full applications Windows or glazing 11 docs
  • 57-59 Beak Street London W1F 9SJ

    21/03538/ADFULL Submitted 27 May 2021 50 yards away

    Details of secure cycle storage for the basement and ground floor retail/restaurant use pursuant to Condition 14 of planning permission dated 20 December 2018 (RN: 18/08655).

    Granted Full applications 10 docs
  • 53 - 55 Beak Street London W1F 9SH

    12/02874/FULL Submitted 15 Mar 2012 50 yards away

    Replacement of eight existing air conditioning plant units with two new air conditioning units at rear first floor level and partial relocation of the lower section of the existing high level duct.

    Granted Full applications 6 docs
  • 53 - 55 Beak Street London W1F 9SH

    06/05272/AD7 Submitted 4 Jul 2006 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 2 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising