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Planning application

98 Victoria Street London SW1E 5JL

Awaiting decision Westminster 26/07194/ADV Advertising

Relates to 26/07193/FULL

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

As published by the council, reference 26/07194/ADV

Application record

Reference
26/07194/ADV
Category
Advertising
Status
Pending
Received
21 Oct 2026
Validated
21 Oct 2026
Postcode
SW1E 5JL

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/07193/FULL Awaiting decision

    98 Victoria Street London SW1E 5JL

    Shopfront alterations. (Linked with 26/07194/ADV)

    Submitted 21 Oct 2026 Full applications

Timeline

Dates from the published record

  1. 21 Oct 2026

    Received by Westminster

  2. 22 Oct 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 16 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 86 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/07193/FULL Awaiting decision

    98 Victoria Street London SW1E 5JL

    Shopfront alterations. (Linked with 26/07194/ADV)

    Submitted 21 Oct 2026 Full applications

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 98 Victoria Street London SW1E 5JL

    26/07193/FULL Submitted 21 Oct 2026 50 yards away

    88% historically approved · decision due ~16 Dec

    Shopfront alterations. (Linked with 26/07194/ADV)

    Awaiting decision Full applications Windows or glazing

  • (Including First Floor No. 80) First Floor 100 Victoria Street London SW1E 5JL

    26/01945/ADV Submitted 25 Mar 2026 50 yards away

    82% historically approved · decision due ~20 May

    Display of non illuminated 30 x Lamppost banners for Victoria BID measuring 2m x 0.785m from 31st May 2025 until 31st May 2031.

    Awaiting decision Advertising 10 docs

  • 100 Victoria Street London SW1E 5JL

    26/04355/FULL Submitted 1 Jul 2026 50 yards away

    88% historically approved · decision due ~2 Sep

    Temporary installation of a screen to show major sporting events and cultural moments from 9th April -13th October 2026 at the Cardinal Place rooftop gardens.

    Withdrawn Full applications 13 docs

  • Springwell Solar Farm North Kesteven Lincolnshire

    S23/0603 Submitted 28 Mar 2023 50 yards away

    Springwell Solar Farm Scoping opinion.

    Granted Outline 1 doc

  • Cardinal Walk London

    26/02719/ADV Submitted 23 Apr 2026 50 yards away

    82% historically approved · decision due ~18 Jun

    Display of a non-illuminated statue measuring 1.2m x 0.9m for a temporary period from 01 June 2026 to 10 August 2026.

    Awaiting decision Advertising 5 docs

  • 2 Cathedral Walk London SW1E 5JH

    26/05829/ADV Submitted 25 Aug 2026 50 yards away

    82% historically approved · decision due ~20 Oct

    Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

    Decided Advertising

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising
  • 26/07152/ADV Awaiting decision

    54 Wardour Street London W1D 4JF

    Display of 2 internally illuminated fascia signs each measuring 1.72m x 0.25m and 2 internally illuminated projecting signs each measuring 0.60m x 0.15m. (Linked with 26/07151/FULL)

    Received 19 Oct, published by the council 21 Oct 2026 Advertising