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Planning application

31 Broadwick Street London W1F 0DG

Awaiting decision Westminster 26/06354/ADV Advertising

Relates to 26/06394/FULL

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non illuminated fascia sign measuring 8.5m X 1m and internally illuminated hanging sign 1m X 0.5m. (Linked with 26/06394/FULL)

As published by the council, reference 26/06354/ADV

Application record

Reference
26/06354/ADV
Category
Advertising
Status
Pending
Received
16 Sep 2026
Validated
5 Oct 2026
Postcode
W1F 0DG

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2012: 0 approved, 1 refused.

  • 26/06394/FULL Awaiting decision

    31 Broadwick Street London W1F 0DG

    Replacement shopfront. (Linked with 26/06354/ADV)

    Submitted 17 Sep 2026 Full applications
  • 12/08808/ADV Refused

    31 Broadwick Street London W1F 0DG

    Display of two internally illuminated (letters only) projecting signs (both 1m x 0.7m). (SPLIT DECISION.)

    Decided 1 Oct 2012 Advertising

Timeline

Dates from the published record

  1. 16 Sep 2026

    Received by Westminster

  2. 5 Oct 2026

    Validated

    Checked as complete and ready for consideration.

  3. 6 Oct 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 30 November 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 86 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/06394/FULL Awaiting decision

    31 Broadwick Street London W1F 0DG

    Replacement shopfront. (Linked with 26/06354/ADV)

    Submitted 17 Sep 2026 Full applications

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 Broadwick Street London W1F 0DG

    26/06394/FULL Submitted 17 Sep 2026 50 yards away

    88% historically approved · decision due ~30 Nov

    Replacement shopfront. (Linked with 26/06354/ADV)

    Awaiting decision Full applications Windows or glazing

  • 31 Broadwick Street London W1F 0DG

    12/08808/ADV Submitted 30 Aug 2012 50 yards away

    Display of two internally illuminated (letters only) projecting signs (both 1m x 0.7m). (SPLIT DECISION.)

    Refused Advertising 4 docs

  • 35 Broadwick Street London W1F 0DH

    25/08762/ADV Submitted 2 Dec 2025 50 yards away

    Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.

    Granted Advertising 9 docs

  • 35 Broadwick Street London W1F 0DH

    25/05412/FULL Submitted 1 Aug 2025 50 yards away

    Installation of new shopfront to Broadwick Street and Lexington Street

    Granted Full applications Windows or glazing 10 docs

  • 35 Broadwick Street London W1F 0DH

    25/05413/ADV Submitted 1 Aug 2025 50 yards away

    Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.

    Granted Advertising 9 docs

  • 35 Broadwick Street London W1F 0DH

    25/07501/ADV Submitted 16 Oct 2025 50 yards away

    Display of non-illuminated vinyl wrap hoarding sign measuring 4.1m x 8.5m at ground floor level from 3 November 2025 until 7 February 2026.

    Granted Advertising 14 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising