Planning application
12/08808/ADV
31 Broadwick Street London W1F 0DG
Proposal
Display of two internally illuminated (letters only) projecting signs (both 1m x 0.7m). (SPLIT DECISION.)
As published by the council, reference 12/08808/ADV
Timeline
Dates from the published record
-
30 Aug 2012
Received by Westminster
-
1 Oct 2012
Decision issued: Application Refused
-
1 Aug 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
25/08762/ADV Granted
35 Broadwick Street London W1F 0DH
Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.
-
25/05412/FULL Granted
35 Broadwick Street London W1F 0DH
Installation of new shopfront to Broadwick Street and Lexington Street
-
25/05413/ADV Granted
35 Broadwick Street London W1F 0DH
Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.
-
25/07501/ADV Awaiting decision
35 Broadwick Street London W1F 0DH
Display of non illuminated haording sign measuring 4.1m x 8.5m.
-
25/08656/ADV Granted
Basement To Fourth Floor 40 - 42 Lexington Street London W1F 0LN
Display of two internally illuminated (logo only) projecting signs measuring 0.45m x 0.45m one on Lexington Street and one on Silver Place.
-
25/07995/COFUL Awaiting decision
Public Convenience Site Near To 32-34 Broadwick Street London W1F 8JB
Use of the Broadwick Street Public Conveniences from public conveniences (sui generis) to cafe or retail use (Class E) and removal of existing A/C unit at street level.
Other advertising applications
In Westminster
-
26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
-
26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.