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Planning application

35 Broadwick Street London W1F 0DH

Granted Westminster 25/05413/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.

As published by the council, reference 25/05413/ADV

Application record

Reference
25/05413/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
1 Aug 2025
Validated
1 Aug 2025
Decided
18 Aug 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1F 0DH

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 4 approved, 0 refused.

  • 25/08762/ADV Granted

    35 Broadwick Street London W1F 0DH

    Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.

    Decided 27 Jan 2026 Advertising
  • 25/07501/ADV Granted

    35 Broadwick Street London W1F 0DH

    Display of non-illuminated vinyl wrap hoarding sign measuring 4.1m x 8.5m at ground floor level from 3 November 2025 until 7 February 2026.

    Decided 18 Nov 2025 Advertising
  • 25/05412/FULL Granted

    35 Broadwick Street London W1F 0DH

    Installation of new shopfront to Broadwick Street and Lexington Street

    Decided 17 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 1 Aug 2025

    Received by Westminster

  2. 18 Aug 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

934 applications on PlanIndex · across 150 councils · 91% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 18 August 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 35 Broadwick Street London W1F 0DH

    25/05412/FULL Submitted 1 Aug 2025 50 yards away

    Installation of new shopfront to Broadwick Street and Lexington Street

    Granted Full applications Windows or glazing 10 docs

  • 35 Broadwick Street London W1F 0DH

    25/08762/ADV Submitted 2 Dec 2025 50 yards away

    Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.

    Granted Advertising 9 docs

  • 35 Broadwick Street London W1F 0DH

    25/07501/ADV Submitted 16 Oct 2025 50 yards away

    Display of non-illuminated vinyl wrap hoarding sign measuring 4.1m x 8.5m at ground floor level from 3 November 2025 until 7 February 2026.

    Granted Advertising 14 docs

  • 31 Broadwick Street London W1F 0DG

    26/06394/FULL Submitted 17 Sep 2026 50 yards away

    88% historically approved · decision due ~30 Nov

    Replacement shopfront. (Linked with 26/06354/ADV)

    Awaiting decision Full applications Windows or glazing

  • 31 Broadwick Street London W1F 0DG

    26/06354/ADV Submitted 16 Sep 2026 50 yards away

    82% historically approved · decision due ~30 Nov

    Display of non illuminated fascia sign measuring 8.5m X 1m and internally illuminated hanging sign 1m X 0.5m. (Linked with 26/06394/FULL)

    Awaiting decision Advertising

  • 31 Broadwick Street London W1F 0DG

    12/08808/ADV Submitted 30 Aug 2012 50 yards away

    Display of two internally illuminated (letters only) projecting signs (both 1m x 0.7m). (SPLIT DECISION.)

    Refused Advertising 4 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising