Planning application
35 Broadwick Street London W1F 0DH
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of two halo illuminated fascia signs both measuring 1.1m x 0.3m.
As published by the council, reference 25/05413/ADV
Application record
- Reference
- 25/05413/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 1 Aug 2025
- Validated
- 1 Aug 2025
- Decided
- 18 Aug 2025
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1F 0DH
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2025: 3 approved, 0 refused.
-
25/08762/ADV Granted
35 Broadwick Street London W1F 0DH
Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.
-
25/07501/ADV Awaiting decision
35 Broadwick Street London W1F 0DH
Display of non illuminated haording sign measuring 4.1m x 8.5m.
-
25/05412/FULL Granted
35 Broadwick Street London W1F 0DH
Installation of new shopfront to Broadwick Street and Lexington Street
Timeline
Dates from the published record
-
1 Aug 2025
Received by Westminster
-
18 Aug 2025
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Planning Potential Ltd. Agent, a planning consultancy registered in London
Active · incorporated 2005 · London
824 applications on PlanIndex · across 142 councils · 90% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
9 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 18 August 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
35 Broadwick Street London W1F 0DH
Installation of new shopfront to Broadwick Street and Lexington Street
Granted Full applications Windows or glazing 10 docs -
35 Broadwick Street London W1F 0DH
Display of non-illuminated hoarding measuring 4.20m x 8.70m for temporary period from 1 January 2026 until 6 February 2026.
Granted Advertising 9 docs -
35 Broadwick Street London W1F 0DH
84% historically approved · decision due ~22 Dec
Display of non illuminated haording sign measuring 4.1m x 8.5m.
Awaiting decision Advertising 11 docs -
31 Broadwick Street London W1F 0DG
Display of two internally illuminated (letters only) projecting signs (both 1m x 0.7m). (SPLIT DECISION.)
Refused Advertising 4 docs -
Basement To Fourth Floor 40 - 42 Lexington Street London W1F 0LN
Display of two internally illuminated (logo only) projecting signs measuring 0.45m x 0.45m one on Lexington Street and one on Silver Place.
Granted Advertising 9 docs -
12 Ingestre Place London W1F 0JF
84% historically approved · decision due ~2 Nov
Display of non - illuminated fascia and hanging sings measuring 0.30m x 1.10m & 0.40m x 0.55m; and painting of existing timber shopfront.
Awaiting decision Advertising Windows or glazing
Other advertisement consent applications
In Westminster
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/06217/ADV Awaiting decision
208 Regent Street London W1B 5BD
Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m