Planning application
77 Beak Street London W1F 9ST
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of non illuminated fascia sign measuring 0.54m X 0.1m and non illuminated hanging sign measuring 0.4m X 0.4m
As published by the council, reference 26/05027/ADV
Application record
- Reference
- 26/05027/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 27 Jul 2026
- Validated
- 27 Jul 2026
- Ward
- West End
- Postcode
- W1F 9ST
Timeline
Dates from the published record
-
27 Jul 2026
Received by Westminster
-
4 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 21 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
Agent on file
158 applications on PlanIndex · across 59 councils · 97% granted
Trade members see who it is, their full track record, and every application they have filed.
See who's behind itDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
77 Beak Street London W1F 9ST
90% historically approved · decision due ~21 Sep
Installation of two advertisements to the shop front, at the ground floor level, including repainting of the shop front.
Awaiting decision Heritage and listed buildings Windows or glazing 9 docs -
50 - 54 Beak Street London W1F 9RN
85% historically approved · decision due ~7 Jul
Display of four externally illuminated fascia signs measuring 0.275m x 0.915m.
Awaiting decision Advertising 7 docs -
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.
Refused Full applications Windows or glazing 12 docs -
Basement To Fourth Floor 40 - 42 Lexington Street London W1F 0LN
Display of two internally illuminated (logo only) projecting signs measuring 0.45m x 0.45m one on Lexington Street and one on Silver Place.
Granted Advertising 9 docs -
35 Broadwick Street London W1F 0DH
85% historically approved · decision due ~22 Dec
Display of non illuminated haording sign measuring 4.1m x 8.5m.
Awaiting decision Advertising 11 docs -
42 - 44 Beak Street London W1F 9RH
Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level.
Granted Full applications 25 docs
Other advertising applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC