Planning application
50 - 54 Beak Street London W1F 9RN
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of four externally illuminated fascia signs measuring 0.275m x 0.915m.
As published by the council, reference 26/03110/ADV
Application record
- Reference
- 26/03110/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 12 May 2026
- Validated
- 12 May 2026
- Ward
- West End
- Postcode
- W1F 9RN
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 1 refused.
-
25/05567/FULL Refused
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.
Timeline
Dates from the published record
-
12 May 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 7 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 65 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
Brinkworth Design Ltd Agent, a design practice registered in London
Active · incorporated 1999 · London
1 application on PlanIndex
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
7 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.
Refused Full applications Windows or glazing 12 docs -
77 Beak Street London W1F 9ST
90% historically approved · decision due ~21 Sep
Alterations to existing shopfront including replacement signage.
Decided Heritage and listed buildings Windows or glazing 9 docs -
34A Lexington Street London W1F 0LS
Demolition of existing buildings in connection with redevelopment of site.
Refused Heritage and listed buildings Demolition 3 docs -
34A Lexington Street London W1F 0LS
Demolition of existing buildings to provide a new building of lower ground, ground and three upper storeys for use as Class B1 offices, Class B1(C) light industry/creative industry and residential (2x1 bed flats).
Refused Full applications New dwelling Demolition 12 docs -
77 Beak Street London W1F 9ST
84% historically approved · decision due ~21 Sep
Display of non illuminated fascia sign measuring 0.54m X 0.1m and non illuminated hanging sign measuring 0.4m X 0.4m
Awaiting decision Advertising 8 docs -
27 Lexington Street London W1F 9AQ
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at ground floor level and measuring 0.9m x 0.6m.
Granted Advertising 3 docs
Other advertisement consent applications
In Westminster
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/06217/ADV Awaiting decision
208 Regent Street London W1B 5BD
Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m