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Planning application

50 - 54 Beak Street London W1F 9RN

Awaiting decision Westminster 26/03110/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of four externally illuminated fascia signs measuring 0.275m x 0.915m.

As published by the council, reference 26/03110/ADV

Application record

Reference
26/03110/ADV
Type
Advert Application (ADV)
Status
Pending
Received
12 May 2026
Validated
12 May 2026
Ward
West End
Postcode
W1F 9RN

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 0 approved, 1 refused.

  • 25/05567/FULL Refused

    50 - 54 Beak Street London W1F 9RN

    Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.

    Decided 26 Sep 2025 Full applications

Timeline

Dates from the published record

  1. 12 May 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 7 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Brinkworth Design Ltd Agent, a design practice registered in London

Active · incorporated 1999 · London

2 applications on PlanIndex · across 2 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 50 - 54 Beak Street London W1F 9RN

    25/05567/FULL Submitted 8 Aug 2025 50 yards away

    Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.

    Refused Full applications Windows or glazing 12 docs

  • 77 Beak Street London W1F 9ST

    26/05028/LBC Submitted 27 Jul 2026 50 yards away

    90% historically approved · decision due ~21 Sep

    Alterations to existing shopfront including replacement signage.

    Decided Heritage and listed buildings Windows or glazing 9 docs

  • 34A Lexington Street London W1F 0LS

    02/06694/CAC Submitted 21 Aug 2002 50 yards away

    Demolition of existing buildings in connection with redevelopment of site.

    Refused Heritage and listed buildings Demolition 3 docs

  • 34A Lexington Street London W1F 0LS

    02/06693/FULL Submitted 21 Aug 2002 50 yards away

    Demolition of existing buildings to provide a new building of lower ground, ground and three upper storeys for use as Class B1 offices, Class B1(C) light industry/creative industry and residential (2x1 bed flats).

    Refused Full applications New dwelling Demolition 12 docs

  • 77 Beak Street London W1F 9ST

    26/05027/ADV Submitted 27 Jul 2026 50 yards away

    82% historically approved · decision due ~21 Sep

    Display of non illuminated fascia sign measuring 0.54m X 0.1m and non illuminated hanging sign measuring 0.4m X 0.4m

    Awaiting decision Advertising 8 docs

  • 27 Lexington Street London W1F 9AQ

    03/04709/AD7 Submitted 16 Jun 2003 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at ground floor level and measuring 0.9m x 0.6m.

    Granted Advertising 3 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising