Planning application
26/03110/ADV
50 - 54 Beak Street London W1F 9RN
Proposal
Display of four externally illuminated fascia signs measuring 0.275m x 0.915m.
As published by the council, reference 26/03110/ADV
Timeline
Dates from the published record
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12 May 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05567/FULL Refused
50 - 54 Beak Street London W1F 9RN
Alterations to the existing shopfront, including reduction in height of stallrisers to ground floor level windows and new glazing and associated external alterations.
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25/06425/FULL Awaiting decision
1 Silver Place London W1F 0JW
Repairs and alterations to ground floor shopfront stallrisers to No. 1 and No. 2 Silver Place; removal of door grilles, security box, and redundant bracket.
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25/08656/ADV Granted
Basement To Fourth Floor 40 - 42 Lexington Street London W1F 0LN
Display of two internally illuminated (logo only) projecting signs measuring 0.45m x 0.45m one on Lexington Street and one on Silver Place.
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25/06226/FULL Granted
42 - 44 Beak Street London W1F 9RH
Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level.
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26/01066/NMA Granted
42 - 44 Beak Street London W1F 9RH
Amendments to planning permission dated 28th October 2025 (RN:25/06226/FULL) for Installation of a replacement entrance door and the formation of an additional new entrance at ground floor level; associated alterations to the ground floor facade and the installation of plant and related mechanical equipment at roof level. NAMELY, to allow approval for minor amendments to the design of the previously approved entranceways.
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13/01354/FULL Granted
Microsoft House 10 Great Pulteney Street London W1F 9NB
Installation of two external floodlights within first floor void on front facade, LED lighting to underside of canopy and installation of privacy screen at fifth floor level. External redecoration works on front and rear elevations.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.