Planning application
10 Piccadilly London W1J 0DD
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months.
As published by the council, reference 26/04724/ADV
Application record
- Reference
- 26/04724/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 15 Jul 2026
- Validated
- 15 Jul 2026
- Postcode
- W1J 0DD
Site history
Applications at this address on the Westminster register
This site has had 9 applications since 2025: 0 approved, 1 refused.
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26/05347/LBC Awaiting decision
10 Piccadilly London W1J 0DD
Cleaning, repair, conservation and investigation works to the external stone facades, including masonry repairs, stone indents, repointing, repairs to fractures, treatment of corroded embedded metalwork, stonework investigation works and associated conservation works.
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26/03695/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.
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26/02875/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August 2025 (RN:25/04545/FULL)
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26/02217/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
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26/02245/FULL Awaiting decision
10 Piccadilly London W1J 0DD
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
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26/01901/ADLBC Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
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26/00853/LBC Awaiting decision
10 Piccadilly London W1J 0DD
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
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25/06290/ADV Refused
10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.
Timeline
Dates from the published record
-
15 Jul 2026
Received by Westminster
-
25 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 9 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 65 days over the applications it decided in the last year.
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
10 Piccadilly London W1J 0DD
87% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
Awaiting decision Full applications Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~8 Apr
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
Awaiting decision Heritage and listed buildings Loft or dormer Roofing 1 doc -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
Awaiting decision Conditions Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~1 Oct
Cleaning, repair, conservation and investigation works to the external stone facades, including masonry repairs, stone indents, repointing, repairs to fractures, treatment of corroded embedded metalwork, stonework investigation works and associated conservation works.
Awaiting decision Heritage and listed buildings -
10 Piccadilly London W1J 0DD
87% historically approved · decision due ~25 Jun
Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August 2025 (RN:25/04545/FULL)
Awaiting decision Full applications 6 docs -
10 Piccadilly London W1J 0DD
87% historically approved · decision due ~28 May
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
Awaiting decision Full applications Extension Windows or glazing 85 docs
Other advertisement consent applications
In Westminster
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26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/06217/ADV Awaiting decision
208 Regent Street London W1B 5BD
Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m