Planning application
26/03695/ADV
10 Piccadilly London W1J 0DD
Proposal
Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.
As published by the council, reference 26/03695/ADV
Timeline
Dates from the published record
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5 Jun 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06290/ADV Refused
10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.
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26/02245/FULL Awaiting decision
10 Piccadilly London W1J 0DD
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
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26/04724/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months.
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26/02217/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
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26/00853/LBC Awaiting decision
10 Piccadilly London W1J 0DD
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
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26/01901/ADLBC Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.