Planning application
10 Piccadilly London W1J 0DD
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.
As published by the council, reference 26/03695/ADV
Application record
- Reference
- 26/03695/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 5 Jun 2026
- Validated
- 5 Jun 2026
- Ward
- West End
- Postcode
- W1J 0DD
Site history
Applications at this address on the Westminster register
This site has had 11 applications since 2025: 0 approved, 1 refused.
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26/06440/FULL Decided
10 Piccadilly London W1J 0DD
Installation of a temporary green wall attached to the scaffolding at first floor level on the Piccadilly elevation of the building during the construction period.
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26/06304/ADV Decided
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period.
-
26/05347/LBC Decided
10 Piccadilly London W1J 0DD
Cleaning, repair, conservation and investigation works to the external stone facades, including masonry repairs, stone indents, repointing, repairs to fractures, treatment of corroded embedded metalwork, stonework investigation works and associated conservation works.
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26/04724/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months.
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26/02875/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August 2025 (RN:25/04545/FULL)
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26/02217/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
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26/02245/FULL Awaiting decision
10 Piccadilly London W1J 0DD
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
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26/01901/ADLBC Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
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26/00853/LBC Awaiting decision
10 Piccadilly London W1J 0DD
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
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25/06290/ADV Refused
10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.
Timeline
Dates from the published record
-
5 Jun 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 31 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 91 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
6 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.
Refused Advertising 20 docs -
10 Piccadilly London W1J 0DD
88% historically approved · decision due ~28 May
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
Awaiting decision Full applications Extension Windows or glazing 85 docs -
10 Piccadilly London W1J 0DD
88% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
Awaiting decision Full applications Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~8 Apr
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
Awaiting decision Heritage and listed buildings Loft or dormer Roofing 1 doc -
10 Piccadilly London W1J 0DD
89% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
Awaiting decision Conditions Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
82% historically approved · decision due ~10 Nov
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period.
Decided Advertising
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Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
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Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m