Planning application
10 Piccadilly London W1J 0DD
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period.
As published by the council, reference 26/06304/ADV
Application record
- Reference
- 26/06304/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 15 Sep 2026
- Validated
- 15 Sep 2026
- Postcode
- W1J 0DD
Site history
Applications at this address on the Westminster register
This site has had 11 applications since 2025: 0 approved, 1 refused.
-
26/06440/FULL Decided
10 Piccadilly London W1J 0DD
Installation of a temporary green wall attached to the scaffolding at first floor level on the Piccadilly elevation of the building during the construction period.
-
26/05347/LBC Decided
10 Piccadilly London W1J 0DD
Cleaning, repair, conservation and investigation works to the external stone facades, including masonry repairs, stone indents, repointing, repairs to fractures, treatment of corroded embedded metalwork, stonework investigation works and associated conservation works.
-
26/04724/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months.
-
26/03695/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of ground floor hoarding along the Piccadilly, Air Street, Regent Street and Piccadilly Circus facades with illuminated bulkheads for a temporary period until February 2028.
-
26/02875/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August 2025 (RN:25/04545/FULL)
-
26/02217/ADFULL Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
-
26/02245/FULL Awaiting decision
10 Piccadilly London W1J 0DD
Variation of Condition 1 of planning permission dated 13th August 2025 (RN: 25/04545/FULL) for, 'Change of use of part-basement, part-ground floor and part-first floor to provide a food hall premises (Sui Generis). Alterations and extensions at roof level, including the creation of a roof terrace, green roof, and replacement of plant; replacement of windows throughout the building, alterations to the ground floor facades, creation of a new terrace at second floor level on Air Street and creation of new cycle facilities.' Namely, removal of office floorspace at Level 7, alterations at roof level including to the roof terrace and green roof and the replacement of plant plus other associated works. (Applicaion under Section 73).
-
26/01901/ADLBC Awaiting decision
10 Piccadilly London W1J 0DD
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
-
26/00853/LBC Awaiting decision
10 Piccadilly London W1J 0DD
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
-
25/06290/ADV Refused
10 Piccadilly London W1J 0DD
Display of 1:1 printed image of building and 3x externally illuminated advertising areas measuring 18m x 8m on Piccadilly, Piccadilly Circus 18.4m x 7.5m on Piccadilly Circus and 14.72m x 8m on Regent Street shroud for a temporary period of two years.
Timeline
Dates from the published record
-
15 Sep 2026
Received by Westminster
-
22 Sep 2026
Added to PlanIndex
-
5 Nov 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
10 Piccadilly London W1J 0DD
88% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections thought the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 4 of planning permission dated 13th August 2025 (RN: 25/04545/FULL). Linked to 26/01901/ADLBC
Awaiting decision Full applications Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~8 Apr
Alterations to mansard, roof and plant, replacement of roof tiles, removal of fire-fighting lift shaft, renovations to historic staircases, internal alterations; and associated works.
Awaiting decision Heritage and listed buildings Loft or dormer Roofing 1 doc -
10 Piccadilly London W1J 0DD
89% historically approved · decision due ~28 May
Detailed drawings at a scale of 1:10 with full size sections through the frames and glazing bars of a typical example of each window type to be replaced pursuant to condition 2 of listed building consent dated 23rd June 2025 (RN: 25/02418/LBC). Linked to 26/02217/ADFULL
Awaiting decision Conditions Windows or glazing 7 docs -
10 Piccadilly London W1J 0DD
90% historically approved · decision due ~1 Oct
Cleaning, repair, conservation and investigation works to the external stone facades, including masonry repairs, stone indents, repointing, repairs to fractures, treatment of corroded embedded metalwork, stonework investigation works and associated conservation works.
Decided Heritage and listed buildings -
10 Piccadilly London W1J 0DD
82% historically approved · decision due ~9 Sep
Display of five externally illuminated printed images measuring 18m x 8m, 14.72m x 8m, 15.7m x 69m, 15.7m x 18.4m, 15.7m x 64.8m on Piccadilly and Regent Street shroud for a temporary period of 18 months.
Awaiting decision Advertising -
10 Piccadilly London W1J 0DD
88% historically approved · decision due ~25 Jun
Details of Code of Construction Practice pursuant to condition 8 of planning permission dated 13th August 2025 (RN:25/04545/FULL)
Awaiting decision Full applications 6 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m