Planning application
17 Leicester Square London WC2H 7LE
Relates to 26/04567/FULL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of LED screen measuring 41.67m x 14.27m to the facade of the proposed LSX Building. (Linked to 26/04567/FULL)
As published by the council, reference 26/04568/ADV
Application record
- Reference
- 26/04568/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 8 Jul 2026
- Validated
- 8 Jul 2026
- Postcode
- WC2H 7LE
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2026.
-
26/04567/FULL Awaiting decision
17 Leicester Square London WC2H 7LE
Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)
Timeline
Dates from the published record
-
8 Jul 2026
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 2 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
26/04567/FULL Awaiting decision
17 Leicester Square London WC2H 7LE
Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)
What happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
17 Leicester Square London WC2H 7LE
87% historically approved · decision due ~2 Sep
Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)
Awaiting decision Full applications Demolition -
Leicester Square London WC2H 7LE
84% historically approved · decision due ~12 Oct
Display of internally illuminated hanging sign measuring 4m X 1.75m and externally illuminated hoarding sign measuring 1.22m X 2.44m in association with the Skate Leicester Square event
Awaiting decision Advertising -
Leicester Square London WC2H 7LE
87% historically approved · decision due ~12 Oct
Temporary use of Leicester Square Gardens for the annual Skate Leicester Square event for three consecutive winter seasons commencing in 2026, 2027 and 2028. The proposed development comprises the annual installation of temporary structures and facilities, including an outdoor ice rink, boot room marquee, box office, Christmas market stalls, bars, food units, storage containers, ancillary offices, temporary hoarding and signage, together with associated operational infrastructure and works. The temporary structures and facilities will be installed, operated and subsequently removed during each winter season, with the Gardens reinstated following the completion of each annual event. The permission sought relates to the following three event periods: ? Winter 2026/27 ? Winter 2027/28 ? Winter 2028/29 For each year, installation will take place during October, the event will operate principally between November and early January, and deinstallation and reinstatement will be completed during January. Full annual installation, operational and deinstallation dates will be provided within the supporting documentation.
Awaiting decision Full applications -
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]
Refused Advertising 15 docs -
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.
Granted Full applications Extension Windows or glazing 18 docs -
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated signs at ground and first floors measuring 0.345m x 0.775m and 1m x 3m respectively. [SPLIT DECISION]
Granted Advertising 15 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.