20 - 21 Leicester Square London WC2H 7JX

This site has had 3 applications since 2025: 2 approved, 1 refused.

• 25/06930/ADV Refused

  20 - 21 Leicester Square London WC2H 7JX

  Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]

  Decided 13 Nov 2025 Advertising
• 25/06929/FULL Granted

  20 - 21 Leicester Square London WC2H 7JX

  Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.

  Decided 13 Nov 2025 Full applications

1. 15 Oct 2025

   Received by Westminster

2. 13 Nov 2025

   Decision issued: Application Permitted

3. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 13 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 20 - 21 Leicester Square London WC2H 7JX

  25/06930/ADV Submitted 26 Sep 2025 50 yards away

  Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]

  Refused Advertising 15 docs

• 20 - 21 Leicester Square London WC2H 7JX

  25/06929/FULL Submitted 26 Sep 2025 50 yards away

  Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.

  Granted Full applications Extension Windows or glazing 18 docs

• 17 Leicester Square London WC2H 7LE

  26/04567/FULL Submitted 8 Jul 2026 50 yards away

  87% historically approved · decision due ~2 Sep

  Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)

  Awaiting decision Full applications Demolition

• 17 Leicester Square London WC2H 7LE

  26/04568/ADV Submitted 8 Jul 2026 50 yards away

  84% historically approved · decision due ~2 Sep

  Display of LED screen measuring 41.67m x 14.27m to the facade of the proposed LSX Building. (Linked to 26/04567/FULL)

  Awaiting decision Advertising

• Leicester Square London WC2H 7LE

  26/05585/ADV Submitted 17 Aug 2026 50 yards away

  84% historically approved · decision due ~12 Oct

  Display of internally illuminated hanging sign measuring 4m X 1.75m and externally illuminated hoarding sign measuring 1.22m X 2.44m in association with the Skate Leicester Square event

  Awaiting decision Advertising

• Leicester Square London WC2H 7LE

  26/05584/FULL Submitted 17 Aug 2026 50 yards away

  87% historically approved · decision due ~12 Oct

  Temporary use of Leicester Square Gardens for the annual Skate Leicester Square event for three consecutive winter seasons commencing in 2026, 2027 and 2028. The proposed development comprises the annual installation of temporary structures and facilities, including an outdoor ice rink, boot room marquee, box office, Christmas market stalls, bars, food units, storage containers, ancillary offices, temporary hoarding and signage, together with associated operational infrastructure and works. The temporary structures and facilities will be installed, operated and subsequently removed during each winter season, with the Gardens reinstated following the completion of each annual event. The permission sought relates to the following three event periods: ? Winter 2026/27 ? Winter 2027/28 ? Winter 2028/29 For each year, installation will take place during October, the event will operate principally between November and early January, and deinstallation and reinstatement will be completed during January. Full annual installation, operational and deinstallation dates will be provided within the supporting documentation.

  Awaiting decision Full applications

• 26/06444/ADV Awaiting decision

  107 Long Acre London WC2E 9NT

  Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

  21 Sep 2026 Advertising
• 26/06296/ADV Awaiting decision

  15 Warwick Way London SW1V 1QT

  Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

  Received 15 Sep, published by the council 17 Sep 2026 Advertising
• 26/06070/ADV Granted

  36 Shepherd Market London W1J 7QR

  Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

  Received 7 Sep, published by the council 11 Sep 2026 Advertising
• 26/06304/ADV Awaiting decision

  10 Piccadilly London W1J 0DD

  Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

  Received 15 Sep, published by the council 22 Sep 2026 Advertising
• 26/05573/ADV Decided

  1 The Piazza Covent Garden London WC2E 8HB

  Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

  Received 17 Aug, published by the council 22 Aug 2026 Advertising