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Planning application

20 - 21 Leicester Square London WC2H 7JX

Granted Westminster 25/07440/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two internally illuminated signs at ground and first floors measuring 0.345m x 0.775m and 1m x 3m respectively. [SPLIT DECISION]

As published by the council, reference 25/07440/ADV

Application record

Reference
25/07440/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
15 Oct 2025
Validated
15 Oct 2025
Decided
13 Nov 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2H 7JX

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 1 refused.

  • 25/06930/ADV Refused

    20 - 21 Leicester Square London WC2H 7JX

    Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]

    Decided 13 Nov 2025 Advertising
  • 25/06929/FULL Granted

    20 - 21 Leicester Square London WC2H 7JX

    Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.

    Decided 13 Nov 2025 Full applications

Timeline

Dates from the published record

  1. 15 Oct 2025

    Received by Westminster

  2. 13 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

15 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 13 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 20 - 21 Leicester Square London WC2H 7JX

    25/06930/ADV Submitted 26 Sep 2025 50 yards away

    Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]

    Refused Advertising 15 docs
  • 20 - 21 Leicester Square London WC2H 7JX

    25/06929/FULL Submitted 26 Sep 2025 50 yards away

    Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.

    Granted Full applications Extension Windows or glazing 18 docs
  • 17 Leicester Square London WC2H 7LE

    26/04567/FULL Submitted 8 Jul 2026 50 yards away

    88% historically approved · decision due ~2 Sep

    Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)

    Awaiting decision Full applications Demolition
  • 17 Leicester Square London WC2H 7LE

    26/04568/ADV Submitted 8 Jul 2026 50 yards away

    82% historically approved · decision due ~2 Sep

    Display of LED screen measuring 41.67m x 14.27m to the facade of the proposed LSX Building. (Linked to 26/04567/FULL)

    Awaiting decision Advertising
  • Open Space At Leicester Square London WC2H 7LE

    26/05585/ADV Submitted 17 Aug 2026 50 yards away

    82% historically approved · decision due ~19 Nov

    Display of 3 x internally illuminated entrance signs measuring 4m x 1.75m and externally illuminated hoarding sign measuring 1.22m x 2.44m in association with the Skate Leicester Square event (for a temporary period from the 01 October until 31 January for next three years).

    Decided Advertising
  • Open Space At Leicester Square London WC2H 7LE

    26/05584/FULL Submitted 17 Aug 2026 50 yards away

    88% historically approved · decision due ~12 Oct

    Temporary use of Leicester Square Gardens for the Skate Leicester Square event, including the erection and dismantling of temporary structures, market stalls, lighting, hoarding and other associated event infrastructure, for a three year period between October 2026 and January 2027, October 2027 and January 2028, and October 2028 and January 2029.

    Decided Full applications

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising