Planning application
20 - 21 Leicester Square London WC2H 7JX
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]
As published by the council, reference 25/06930/ADV
Application record
- Reference
- 25/06930/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 26 Sep 2025
- Validated
- 1 Oct 2025
- Decided
- 13 Nov 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- WC2H 7JX
Site history
Applications at this address on the Westminster register
This site has had 3 applications since 2025: 2 approved, 1 refused.
-
25/07440/ADV Granted
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated signs at ground and first floors measuring 0.345m x 0.775m and 1m x 3m respectively. [SPLIT DECISION]
-
25/06929/FULL Granted
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.
Timeline
Dates from the published record
-
26 Sep 2025
Received by Westminster
-
1 Oct 2025
Validated
Checked as complete and ready for consideration.
-
13 Nov 2025
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
15 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including the extension of the existing entrance ways and new bi fold doors.
Granted Full applications Extension Windows or glazing 18 docs -
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated signs at ground and first floors measuring 0.345m x 0.775m and 1m x 3m respectively. [SPLIT DECISION]
Granted Advertising 15 docs -
17 Leicester Square London WC2H 7LE
88% historically approved · decision due ~2 Sep
Demolition of existing buildings, partial retention of basement structures and excavation works including basement link (between Bear Street and Cranbourn Street) to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works. (Site consists of the following eight properties: 11 Bear Street, 18 Bear Street, 19 Bear Street, 17-18 Leicester Square, 19 Leicester Square, 20-21 Leicester Square, 5-7 Bear Street and 44-46 Cranbourn Street.)
Awaiting decision Full applications Demolition -
17 Leicester Square London WC2H 7LE
82% historically approved · decision due ~2 Sep
Display of LED screen measuring 41.67m x 14.27m to the facade of the proposed LSX Building. (Linked to 26/04567/FULL)
Awaiting decision Advertising -
Open Space At Leicester Square London WC2H 7LE
82% historically approved · decision due ~19 Nov
Display of 3 x internally illuminated entrance signs measuring 4m x 1.75m and externally illuminated hoarding sign measuring 1.22m x 2.44m in association with the Skate Leicester Square event (for a temporary period from the 01 October until 31 January for next three years).
Decided Advertising -
Open Space At Leicester Square London WC2H 7LE
88% historically approved · decision due ~12 Oct
Temporary use of Leicester Square Gardens for the Skate Leicester Square event, including the erection and dismantling of temporary structures, market stalls, lighting, hoarding and other associated event infrastructure, for a three year period between October 2026 and January 2027, October 2027 and January 2028, and October 2028 and January 2029.
Decided Full applications
Other advertisement consent applications
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26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
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26/07436/ADV Awaiting decision
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Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
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26/07441/ADV Awaiting decision
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Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
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24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m