Planning application
25/06930/ADV
20 - 21 Leicester Square London WC2H 7JX
Proposal
Display of two internally illuminated L-shaped banner signs measuring 4.35m x 2.8m x 0.4m and 4.1m x 2.8m x 0.4m, at first floor level of front elevation [SPLIT DECISION]
As published by the council, reference 25/06930/ADV
Timeline
Dates from the published record
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26 Sep 2025
Received by Westminster
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1 Oct 2025
Validated
Checked as complete and ready for consideration.
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13 Nov 2025
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06929/FULL Awaiting decision
20 - 21 Leicester Square London WC2H 7JX
Alterations to shopfront including replacement of existing louvres and the extension of the existing entranceways; new bi fold doors; Replacement retractable awning; lighting; signage and other associated works. Linked with 25/06930/ADV
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25/07440/ADV Awaiting decision
20 - 21 Leicester Square London WC2H 7JX
Display of two internally illuminated fascia signs measuring 1m x 3m, 0.345m x 0.775m. [SPLIT DECISION] (Linked with 25/06929/FULL)
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26/04568/ADV Awaiting decision
17 Leicester Square London WC2H 7LE
Display of LED screen measuring 41.67m x 14.27m to the facade of the proposed LSX Building.
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26/04567/FULL Awaiting decision
17 Leicester Square London WC2H 7LE
Demolition of existing buildings, partial retention of basement structures and excavation works including basement link to facilitate the erection of new visitor attraction-led mixed-use buildings comprising visitor attraction floorspace, restaurant use and office use, together with external roof terraces, building-integrated digital display, plant and servicing equipment, cycle parking, waste storage and associated external works
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25/09352/ADFULL Granted
1 Bear Street London WC2H 7DZ
Details of secured by design scheme award pursuant to condition 15 of planning permission dated 5th August 2024 (RN: 24/00854/FULL).
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26/00329/FULL Awaiting decision
1 Bear Street London WC2H 7DZ
Installation of louvres to ground floor frontages. (Sites include 1-4 Bear Street And 47-48 Cranbourn Street)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.