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Planning application

31 Coventry Street London W1D 6AS

At appeal Westminster 26/04307/ADV Advertising

At appeal, which passes the decision to the national inspectorate. Anyone who commented before is normally able to comment again.

Proposal

Display of a building replica shroud advert attached to the scaffolding measuring 19.3m x 60.9m with an externally illuminated insert advertising banner measuring 10m x 20.3m on the corner elevation of Coventry Street and Whitcomb Street for a temporary period from 1st September 2026 until 1st September 2027.

As published by the council, reference 26/04307/ADV

Application record

Reference
26/04307/ADV
Category
Advertising
Status
Appeal lodged
Received
30 Jun 2026
Validated
30 Jun 2026
Ward
St James's
Postcode
W1D 6AS

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/06238/FULL Granted

    31 Coventry Street London W1D 6AS

    Installation of a new glazed shopfront.

    Decided 27 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 30 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. 17 Sep 2026

    Status changed to Appeal lodged

    Previously Pending.

  4. Decision

    Awaiting decision

    Decision expected by 25 August 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens at appeal

This application is at appeal, which passes the decision from Westminster to the planning inspectorate, and the outcome will replace the council's decision. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 35B Panton Street London SW1Y 4EA

    25/08852/FULL Submitted 5 Dec 2025 50 yards away

    Replacement of existing corner window with new double door.

    Granted Full applications Windows or glazing 17 docs

  • 31 Coventry Street London W1D 6AS

    25/06238/FULL Submitted 3 Sep 2025 50 yards away

    Installation of a new glazed shopfront.

    Granted Full applications Windows or glazing 19 docs

  • Thistle Hotel 39 Coventry Street London W1D 6BZ

    25/07208/TELNOT Submitted 19 Sep 2025 50 yards away

    The proposed upgrade of an existing telecommunications base station installation comprising the installation of 1 no dish on existing steel work and ancillary development thereto at Every Hotel Piccadilly, previously known as Thistle Hotel.

    Decided Telecoms

  • 36 Coventry Street London W1D 6BX

    25/07779/ADV Submitted 27 Oct 2025 50 yards away

    Display of non illuminated fascia sign measuring 3m X 0.8m and a non illuminated projecting sign measuring 0.68m X 0.6m.

    Decided Advertising 10 docs

  • 37-38 Coventry Street London W1D 6BY

    11/09243/ADV Submitted 26 Sep 2011 50 yards away

    Display of two externally illuminated fascia signs measuring 2.8m x 1.3m.

    Granted Advertising 5 docs

  • 37 - 38 Coventry Street London W1D 6BY

    25/06543/ADV Submitted 12 Sep 2025 50 yards away

    Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements)

    Granted Advertising 8 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising