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Planning application

37 - 38 Coventry Street London W1D 6BY

Granted Westminster 25/06543/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements)

As published by the council, reference 25/06543/ADV

Application record

Reference
25/06543/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
12 Sep 2025
Validated
12 Sep 2025
Decided
17 Apr 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
W1D 6BY

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2006: 4 approved, 0 refused.

  • 11/09243/ADV Granted

    37-38 Coventry Street London W1D 6BY

    Display of two externally illuminated fascia signs measuring 2.8m x 1.3m.

    Decided 25 Oct 2011 Advertising
  • 06/05314/ADV Granted

    37 - 38 Coventry Street London W1D 6BY

    Display of externally illuminated fascia sign and one externally illuminated projecting sign.

    Decided 29 Aug 2006 Advertising
  • 06/05313/FULL Granted

    37 - 38 Coventry Street London W1D 6BY

    Installation of new stainless steel framed shopfront at Nos. 38-39.

    Decided 29 Aug 2006 Full applications

Timeline

Dates from the published record

  1. 12 Sep 2025

    Received by Westminster

  2. 17 Apr 2026

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 17 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 37-38 Coventry Street London W1D 6BY

    11/09243/ADV Submitted 26 Sep 2011 50 yards away

    Display of two externally illuminated fascia signs measuring 2.8m x 1.3m.

    Granted Advertising 5 docs

  • 37 - 38 Coventry Street London W1D 6BY

    06/05314/ADV Submitted 5 Jul 2006 50 yards away

    Display of externally illuminated fascia sign and one externally illuminated projecting sign.

    Granted Advertising 3 docs

  • 37 - 38 Coventry Street London W1D 6BY

    06/05313/FULL Submitted 5 Jul 2006 50 yards away

    Installation of new stainless steel framed shopfront at Nos. 38-39.

    Granted Full applications Windows or glazing 5 docs

  • Thistle Hotel 39 Coventry Street London W1D 6BZ

    25/07208/TELNOT Submitted 19 Sep 2025 50 yards away

    The proposed upgrade of an existing telecommunications base station installation comprising the installation of 1 no dish on existing steel work and ancillary development thereto at Every Hotel Piccadilly, previously known as Thistle Hotel.

    Decided Telecoms

  • 36 Coventry Street London W1D 6BX

    25/07779/ADV Submitted 27 Oct 2025 50 yards away

    Display of non illuminated fascia sign measuring 3m X 0.8m and a non illuminated projecting sign measuring 0.68m X 0.6m.

    Decided Advertising 10 docs

  • Pitch 1696 Wardour Street London

    25/05306/ADV Submitted 29 Jul 2025 50 yards away

    82% historically approved · decision due ~23 Sep

    Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 measuring 1.15m X 1.9m

    Awaiting decision Advertising 11 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising