Planning application
25/06543/ADV
37 - 38 Coventry Street London W1D 6BY
Proposal
Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements)
As published by the council, reference 25/06543/ADV
Timeline
Dates from the published record
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12 Sep 2025
Received by Westminster
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17 Apr 2026
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07779/ADV Awaiting decision
36 Coventry Street London W1D 6BX
Display of non illuminated fascia sign measuring 3m X 0.8m, non illuminated projecting sign measuring 0.68m X 0.6m and non illuminated other sign measuring 3m X 0.6m
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25/07208/TELNOT Decided
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprising the installation of 1 no dish on existing steel work and ancillary development thereto at Every Hotel Piccadilly, previously known as Thistle Hotel.
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26/04307/ADV Awaiting decision
31 Coventry Street London W1D 6AS
Display of externally illuminated temporary scaffold-mounted advertising banner measuring 10m x 20.3m from the Coventry Street elevation onto the Whitcomb Street elevation.
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25/06238/FULL Granted
31 Coventry Street London W1D 6AS
Installation of a new glazed shopfront.
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25/05306/ADV Awaiting decision
Pitch 1696 Wardour Street London
Display of a digital LED sreen onto north facing end wall of the kiosk at Pitch 1696 measuring 1.15m X 1.9m
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04/08428/ADV Granted
7 Wardour Street London W1D 6PE
Display of externally illuminated fascia and externally illuminted projecting sign.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.