Planning application
26/03834/ADV
The Victoria Tower Gardens Millbank London SW1P 3YB
Proposal
Display of a non-illuminated PVC banner measuring 1m x 3m for a temporary period from 01 September 2026 to 01 October 2027.
As published by the council, reference 26/03834/ADV
Timeline
Dates from the published record
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11 Jun 2026
Received by Westminster
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14 Jul 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/02104/ADV Awaiting decision
The Victoria Tower Gardens Millbank London SW1P 3YB
Display of one non illuminated Lion sculpture for the Pride in the Quarter Trail, celebrating the 2026 World Cup and LGBTQ+ pride measuring 1.2m x 0.9m x 1.9m from 1st June 2026 until 10th Augsut 2026.
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26/04921/OBS Awaiting decision
The Victoria Tower Gardens Millbank London SW1P 3YB
On 8 April 2022, the High Court quashed the decision by the Minister of State for Housing to grant planning permission for the installation of the UK Holocaust Memorial and Learning Centre at Victoria Tower Gardens. Application called in and approved by the Minister of State for Housing dated 29 July 2021 (ref: APP/XF990/V/19/3240661) for: Installation of the United Kingdom Holocaust Memorial and Learning Centre including excavation to provide a basement and basement mezzanine for the learning centre (Class D1); erection of a single storey entrance pavilion; re-provision of the Horseferry Playground and refreshments kiosk (Class A1); repositioning of the Spicer Memorial; new hard and soft landscaping and lighting around the site; and all ancillary and associated works.
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26/03254/ADFULL Awaiting decision
Westminster House 7 Millbank London SW1P 3JA
Samples of the facing materials you will use, including glazing and any replacement Portland stone, and elevations and roof plans; pursuant to Condition 13 of planning permission dated 8 February 2022 (RN 21/01508/FULL)
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26/04665/NMA Awaiting decision
Westminster House 7 Millbank London SW1P 3JA
Amendments to planning permission dated 8th February 2022 (RN:21/01508/FULL) for demolition of existing office building, including dismantling of the facades to Millbank, Dean Stanley Street and Smith Square; erection of new nine storey building using new and reclaimed materials for commercial business and service use (Class E); extension to Smith Square; excavation of new sub-basement; formation of external terraces at sixth, seventh and eighth floor levels; new main entrance to Dean Stanley Street with secondary and servicing entrances to Smith Square; installation of plant and associated works. Namely, to allow introduction of planters on Dean Stanley Street.
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26/00183/NMA Granted
Westminster House 7 Millbank London SW1P 3JA
Amendment to planning permission dated 08 February 2022 (21/01508/FULL) for: Demolition of existing office building, including dismantling of the facades to Millbank, dean Stanley Street and Smith Square; erection of new nine storey building using new and reclaimed materials for commercial business and service use (Class E); extension to Smith Square; excavation of new sub-basement; formation of external terraces at sixth; seventh and eight floor levels; new main entrance to Dean Stanley Street with secondary and servicing entrances to Smith Square; installation of plant and associated works. NAMELY, amendments to elevations including terraces, dormer windows and entrances.
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26/02193/ADFULL Awaiting decision
Westminster House 7 Millbank London SW1P 3JA
Detailed drawings of all new external doors and windows pursuant to condition 14 of planning permission dated 8th February 2022 (RN:21/01508/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.