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Planning application

26/02104/ADV

The Victoria Tower Gardens Millbank London SW1P 3YB

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of one non illuminated Lion sculpture for the Pride in the Quarter Trail, celebrating the 2026 World Cup and LGBTQ+ pride measuring 1.2m x 0.9m x 1.9m from 1st June 2026 until 10th Augsut 2026.

As published by the council, reference 26/02104/ADV

Timeline

Dates from the published record

  1. 30 Mar 2026

    Received by Westminster

  2. 8 Apr 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/04921/OBS Awaiting decision

    The Victoria Tower Gardens Millbank London SW1P 3YB

    On 8 April 2022, the High Court quashed the decision by the Minister of State for Housing to grant planning permission for the installation of the UK Holocaust Memorial and Learning Centre at Victoria Tower Gardens. Application called in and approved by the Minister of State for Housing dated 29 July 2021 (ref: APP/XF990/V/19/3240661) for: Installation of the United Kingdom Holocaust Memorial and Learning Centre including excavation to provide a basement and basement mezzanine for the learning centre (Class D1); erection of a single storey entrance pavilion; re-provision of the Horseferry Playground and refreshments kiosk (Class A1); repositioning of the Spicer Memorial; new hard and soft landscaping and lighting around the site; and all ancillary and associated works.

    16 Jul 2026 19m away
  • 26/03834/ADV Awaiting decision

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  • 26/04665/NMA Awaiting decision

    Westminster House 7 Millbank London SW1P 3JA

    Amendments to planning permission dated 8th February 2022 (RN:21/01508/FULL) for demolition of existing office building, including dismantling of the facades to Millbank, Dean Stanley Street and Smith Square; erection of new nine storey building using new and reclaimed materials for commercial business and service use (Class E); extension to Smith Square; excavation of new sub-basement; formation of external terraces at sixth, seventh and eighth floor levels; new main entrance to Dean Stanley Street with secondary and servicing entrances to Smith Square; installation of plant and associated works. Namely, to allow introduction of planters on Dean Stanley Street.

    13 Jul 2026 105m away Amendments
  • 26/00183/NMA Granted

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    14 Jan 2026 105m away Amendments

In Westminster

  • 26/04988/ADV Awaiting decision

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    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

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    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising