Planning application
26/03729/ADV
48 Leicester Square London WC2H 7LU
Proposal
Retention of yellow "golden arch" symbols on fabric barriers.
As published by the council, reference 26/03729/ADV
Timeline
Dates from the published record
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8 Jun 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05456/FULL Granted
48 Leicester Square London WC2H 7LU
Variation of condition 5 of planning permission dated 08 September 2023 (RN: 23/05217/FULL) for Use of the public highway for placing of 33 tables and 128 chairs, fabric barriers, planters and a serving station in an area measuring 7.5m x 23.83m in connection with existing ground floor. Namely, to allow the continued use of the area for a further two year period.
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25/06124/AADV Granted
Leicester Square London WC2H 7LE
Details of sculptures labelled 12 pursuant to condition 6 (part) of advertisement consent dated 04 June 2025 (RN: 25/02219/ADV)
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25/07208/TELNOT Decided
Thistle Hotel 39 Coventry Street London W1D 6BZ
The proposed upgrade of an existing telecommunications base station installation comprising the installation of 1 no dish on existing steel work and ancillary development thereto at Every Hotel Piccadilly, previously known as Thistle Hotel.
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25/06543/ADV Granted
37 - 38 Coventry Street London W1D 6BY
Display of two internally illuminated fascia signs each measuring 3m x 1.25m, one externally illuminated projecting sign measuring 0.85m x 0.85m and two non illuminated vinyls to the wall either side of ATM each measuring 1.145m x 2.787m (max measurements)
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25/05640/FULL Granted
Open Space At Leicester Square London WC2H 7LE
Installation of structures, including an outdoor ice rink, boot room marquee, box office Christmas market stalls, bars, food units, storage containers, ancillary offices; and display of hoarding and signage associated works at Leicester Square Gardens in association with the Skate Leicester Square event for a temporary period (Linked with 25/05641/ADV)
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25/05641/ADV Granted
Open Space At Leicester Square London WC2H 7LE
Display of hoarding with two externally illuminated hoarding panels and internally illuminated entrance archway signs 4m x 1.75m for a temporary period in association with the Christmas in Leicester Square event.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.