Planning application
26/03156/ADV
Unit SU1 Victoria Place 115 Buckingham Palace Road London SW1W 9SJ
Proposal
Display of an internally illuminated projecting sign measuring 0.835m x 0.865m.
As published by the council, reference 26/03156/ADV
Timeline
Dates from the published record
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13 May 2026
Received by Westminster
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19 May 2026
Validated
Checked as complete and ready for consideration.
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/05905/NMA Granted
Belgrave House 76 Buckingham Palace Road London SW1W 9AX
Amendments to planning permission dated 16 April 2025 (RN: 24/08150/FULL) for 'Refurbishment of existing building, including alteration to ground floor entrances to west elevation, introduction of louvres on the north and south elevation, revised plant at roof level and use of fifth floor terrace for amenity, including landscaping and new doors'. Namely, to allow the existing plant screen at roof level to be retained or infilled using existing panels where required; existing balustrade at 5th floor terrace to be retained to Buckingham Palace Road; existing 5th floor rear terrace balustrade to be adapted to match the Buckingham Palace Road balustrade; and to amend the wording of Conditions 5, 9,10 ,11,12 and13 so to specify the conditions are in relation to the fifth-floor rear terrace.
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25/07543/FULL Awaiting decision
Belgrave House 76 Buckingham Palace Road London SW1W 9AX
Variation of condition 10 & 11 of planning permission dated 16th April 2025 (RN:24/08150/FULL) for the Refurbishment of existing building, including alteration to ground floor entrances to west elevation, introduction of louvres on the north and south elevation, revised plant at roof level and use of fifth floor terrace for amenity, including landscaping and new doors. Namely, to amend condition 10 and condition 11 to increase the hours of use of the rear fifth-floor terrace and its capacity, this would increase the maximum capacity to 120 persons and enable use between 07:00 and 22:30 on weekdays only.
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26/01429/TCA Granted
Buckingham Palace Road Garden Eccleston Place London SW1W 9NE
1 x Pittosporum tenuifolium (T107), and 1 x Indian bean tree (T109): Prune to clear adjacent building by 1.5 m.
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25/09305/TCA Granted
Buckingham Palace Road Garden Eccleston Place London SW1W 9NE
1 x London Plane (T102): Remove the decayed limb at 8 metres overhanging the pavement back to the collar and reducing the decayed limbs above over the pavement at approximately 10-11 metres in height, by around 3 metres in length. Reduce the decayed lowest limb over the garden by 2-2.5 m.
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25/05406/LBC Granted
The Garden House 6 Eccleston Place London SW1W 9NE
External alterations, including installation of condenser units, lighting and replacement of existing single glazing with new slimline glazing within existing frames. Internal alterations, including installation of new kitchenettes.
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25/06460/ADV Refused
110 Buckingham Palace Road London SW1W 9NE
Display of an non-illuminated 'A' board sign measuring 0.58m x 1m on the pavement area.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.