Planning application
25/06460/ADV
110 Buckingham Palace Road London SW1W 9NE
Proposal
Display of an non-illuminated 'A' board sign measuring 0.58m x 1m on the pavement area.
As published by the council, reference 25/06460/ADV
Timeline
Dates from the published record
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10 Sep 2025
Received by Westminster
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21 Oct 2025
Validated
Checked as complete and ready for consideration.
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16 Feb 2026
Decision issued: Application Refused
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21 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01429/TCA Granted
Buckingham Palace Road Garden Eccleston Place London SW1W 9NE
1 x Pittosporum tenuifolium (T107), and 1 x Indian bean tree (T109): Prune to clear adjacent building by 1.5 m.
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25/09305/TCA Granted
Buckingham Palace Road Garden Eccleston Place London SW1W 9NE
1 x London Plane (T102): Remove the decayed limb at 8 metres overhanging the pavement back to the collar and reducing the decayed limbs above over the pavement at approximately 10-11 metres in height, by around 3 metres in length. Reduce the decayed lowest limb over the garden by 2-2.5 m.
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25/05406/LBC Granted
The Garden House 6 Eccleston Place London SW1W 9NE
External alterations, including installation of condenser units, lighting and replacement of existing single glazing with new slimline glazing within existing frames. Internal alterations, including installation of new kitchenettes.
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25/06122/LBC Granted
134 - 136 Buckingham Palace Road London SW1W 9SA
Internal refurbishment works to second, third and fourth floors including new partitions to create internal lobby and meeting room and other associated works.
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26/02350/NMA Awaiting decision
3 Eccleston Street London SW1W 9LZ
Amendments to planning permission dated 25 May 2025 (RN: 24/09005/FULL) for removal of existing lift overrun and redundant roof equipment, installation of a new roof enclosure to house lift and staircase access to roof, installation of a pergola in association with the creation of a new roof terrace at fourth floor level; NAMELY amendments to balustrade and ductwork.
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26/02351/NMA Awaiting decision
3 Eccleston Street London SW1W 9LZ
Amendment to planning permission dated 21st May 2025 (RN 24/08110/FULL) for the Refurbishment of building, replacement of all windows at first, second and third floor level, replacement of two doors at ground floor level, removal of two existing windows on eastern elevation, new artwork on eastern elevation, installation of a plant enclosure and replacement of existing roof-top plant equipment and associated works. NAMELY, Amendments to materiality of secondary stair core doors which front eastern elevation and installation of signage on the northern elevation.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.