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Planning application

128 Long Acre London WC2E 9AA

Awaiting decision Westminster 26/02667/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.

As published by the council, reference 26/02667/ADV

Application record

Reference
26/02667/ADV
Type
Advert Application (ADV)
Status
Pending
Received
22 Apr 2026
Validated
7 May 2026
Ward
St James's
Postcode
WC2E 9AA

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026.

  • 26/03773/ADV Decided

    128 Long Acre London WC2E 9AA

    Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 1 September 2026 until 1 October 2026.

    Submitted 9 Jun 2026 Advertising
  • 26/02680/LBC Awaiting decision

    128 Long Acre London WC2E 9AA

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Submitted 22 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 22 Apr 2026

    Received by Westminster

  2. 7 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 2 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Project Entity ltd Agent, registered in Sherborne

Active · incorporated 2016 · Sherborne

15 applications on PlanIndex · across 4 councils · 100% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

    90% historically approved · decision due ~17 Jun

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Awaiting decision Heritage and listed buildings 32 docs

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08443/FULL Submitted 19 Nov 2025 50 yards away

    Shopfront alterations.

    Granted Full applications Windows or glazing 24 docs

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08444/ADV Submitted 19 Nov 2025 50 yards away

    Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.

    Granted Advertising 20 docs

  • 128 Long Acre London WC2E 9AA

    26/03773/ADV Submitted 9 Jun 2026 50 yards away

    82% historically approved · decision due ~7 Aug

    Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 1 September 2026 until 1 October 2026.

    Decided Advertising Windows or glazing

  • 8 Slingsby Place London WC2E 9AB

    26/03363/FULL Submitted 21 May 2026 50 yards away

    88% historically approved · decision due ~16 Jul

    Installation of two retractable Greenwich-type awnings to the principal Slingsby Place and courtyard side elevations; and replacement of existing fixed shopfront glazing with slim-profile aluminium bi-fold doors to the Slingsby Place frontage.

    Awaiting decision Full applications Windows or glazing 19 docs

  • 22 Long Acre London WC2E 9LY

    03/09213/LBC Submitted 28 Nov 2003 50 yards away

    Formation of new door opening in 29 Floral Street and erection of bridge link between 22 Long Acre and 29 Floral Street in internal courtyard and staircase to atrium entrance.

    Granted Heritage and listed buildings 9 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising