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Planning application

128 Long Acre London WC2E 9AA

Awaiting decision Westminster 26/02667/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.

As published by the council, reference 26/02667/ADV

Application record

Reference
26/02667/ADV
Type
Advert Application (ADV)
Status
Pending
Received
22 Apr 2026
Validated
7 May 2026
Ward
St James's
Postcode
WC2E 9AA

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026.

  • 26/03773/ADV Decided

    128 Long Acre London WC2E 9AA

    Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 1 September 2026 until 1 October 2026.

    Submitted 9 Jun 2026 Advertising
  • 26/02680/LBC Awaiting decision

    128 Long Acre London WC2E 9AA

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Submitted 22 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 22 Apr 2026

    Received by Westminster

  2. 7 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 2 July 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

Project Entity ltd Agent, registered in Sherborne

Active · incorporated 2016 · Sherborne

13 applications on PlanIndex · across 4 councils · 100% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

    90% historically approved · decision due ~17 Jun

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Awaiting decision Heritage and listed buildings 32 docs

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08443/FULL Submitted 19 Nov 2025 50 yards away

    Shopfront alterations.

    Granted Full applications Windows or glazing 24 docs

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08444/ADV Submitted 19 Nov 2025 50 yards away

    Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.

    Granted Advertising 20 docs

  • 128 Long Acre London WC2E 9AA

    26/03773/ADV Submitted 9 Jun 2026 50 yards away

    84% historically approved · decision due ~7 Aug

    Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 1 September 2026 until 1 October 2026.

    Decided Advertising Windows or glazing

  • 8 Slingsby Place London WC2E 9AB

    26/03363/FULL Submitted 21 May 2026 50 yards away

    87% historically approved · decision due ~16 Jul

    Installation of two retractable Greenwich-type awnings to the principal Slingsby Place and courtyard side elevations; and replacement of existing fixed shopfront glazing with slim-profile aluminium bi-fold doors to the Slingsby Place frontage.

    Awaiting decision Full applications Windows or glazing 19 docs

  • 22 Long Acre London WC2E 9LY

    03/09213/LBC Submitted 28 Nov 2003 50 yards away

    Formation of new door opening in 29 Floral Street and erection of bridge link between 22 Long Acre and 29 Floral Street in internal courtyard and staircase to atrium entrance.

    Granted Heritage and listed buildings 9 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising