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Planning application

128 Long Acre London WC2E 9AA

Decided Westminster 26/03773/ADV Advertising

Works: Windows or glazing

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of hoarding to shopfront measuring 3.20m x 3.71m for temporary period from 1 September 2026 until 1 October 2026.

As published by the council, reference 26/03773/ADV

Application record

Reference
26/03773/ADV
Category
Advertising
Status
Decided
Received
9 Jun 2026
Validated
12 Jun 2026
Postcode
WC2E 9AA

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026.

  • 26/02680/LBC Awaiting decision

    128 Long Acre London WC2E 9AA

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Submitted 22 Apr 2026 Heritage and listed buildings
  • 26/02667/ADV Awaiting decision

    128 Long Acre London WC2E 9AA

    Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.

    Submitted 22 Apr 2026 Advertising

Timeline

Dates from the published record

  1. 9 Jun 2026

    Received by Westminster

  2. 12 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. 9 Aug 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

    90% historically approved · decision due ~17 Jun

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Awaiting decision Heritage and listed buildings 32 docs

  • 128 Long Acre London WC2E 9AA

    26/02667/ADV Submitted 22 Apr 2026 50 yards away

    82% historically approved · decision due ~2 Jul

    Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.

    Awaiting decision Advertising 17 docs

  • 23 Slingsby Place London WC2E 9AB

    26/06730/TCH Submitted 1 Oct 2026 50 yards away

    89% historically approved · decision due ~16 Dec

    Use of a private forcourt for placement of 14 tables, 15 chairs, 32-seat benches, 24-seat benches and 14 planters in an area measuring 8.80m x 3.84m.

    Awaiting decision

  • Slingsby Place London

    26/03602/TPO Submitted 2 Jun 2026 50 yards away

    100% historically approved · decision due ~28 Jul

    Opposite Dishoom T1 Gleditsia spp x 1 This 12m semi-mature Gleditsia has outgrown it's location and the lateral branches are now touching the surrounding buildings and hanging low over the public area. Suggested work:- crown reduction - reducing the height by 3m - reducing the lateral growth by 2-3.5m to suitable growth points, ensuring the crown is balanced

    Awaiting decision Trees 6 docs

  • 21 Long Acre London WC2E 9LD

    26/00060/ADV Submitted 7 Jan 2026 50 yards away

    Display of an internally illuminated fascia sign, measuring 700mm x700mm.

    Granted Advertising 9 docs

  • 21 Long Acre London WC2E 9LD

    26/00044/ADV Submitted 6 Jan 2026 50 yards away

    Display of 3 internal LED screens to first floor windows, each measuring 1.74m x 2.35m.

    Decided Advertising Windows or glazing 9 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising