Planning application
Basement And Ground Floor 124 Long Acre London WC2E 9PE
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.
As published by the council, reference 25/08444/ADV
Application record
- Reference
- 25/08444/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Application Permitted
- Received
- 19 Nov 2025
- Validated
- 19 Nov 2025
- Decided
- 17 Feb 2026
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- WC2E 9PE
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 2 approved, 0 refused.
-
25/08443/FULL Granted
Basement And Ground Floor 124 Long Acre London WC2E 9PE
Shopfront alterations.
Timeline
Dates from the published record
-
19 Nov 2025
Received by Westminster
-
17 Feb 2026
Decision issued: Application Permitted
-
20 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
20 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 17 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Basement And Ground Floor 124 Long Acre London WC2E 9PE
Shopfront alterations.
Granted Full applications Windows or glazing 24 docs -
128 Long Acre London WC2E 9AA
90% historically approved · decision due ~17 Jun
Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.
Awaiting decision Heritage and listed buildings 32 docs -
128 Long Acre London WC2E 9AA
85% historically approved · decision due ~2 Jul
Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.
Awaiting decision Advertising 17 docs -
121 Long Acre London WC2E 9PA
Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.
Granted Advertising 12 docs -
112-115 Long Acre, London WC2E 9PA
not required - duplicate submission to 25/05150/ADV
Decided Advertising -
8 Slingsby Place London WC2E 9AB
87% historically approved · decision due ~16 Jul
Installation of two retractable Greenwich-type awnings to the principal Slingsby Place and courtyard side elevations; and replacement of existing fixed shopfront glazing with slim-profile aluminium bi-fold doors to the Slingsby Place frontage.
Awaiting decision Full applications Windows or glazing 19 docs
Other advertisement consent applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC