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Planning application

Basement And Ground Floor 124 Long Acre London WC2E 9PE

Granted Westminster 25/08444/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of three internally (halo) illuminated fascia signs each measuring 0.15m x 1.06m and two internally (letters) illuminated projecting signs each measuring 0.40m x .70m.

As published by the council, reference 25/08444/ADV

Application record

Reference
25/08444/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
19 Nov 2025
Validated
19 Nov 2025
Decided
17 Feb 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2E 9PE

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/08443/FULL Granted

    Basement And Ground Floor 124 Long Acre London WC2E 9PE

    Shopfront alterations.

    Decided 12 Mar 2026 Full applications

Timeline

Dates from the published record

  1. 19 Nov 2025

    Received by Westminster

  2. 17 Feb 2026

    Decision issued: Application Permitted

  3. 20 Aug 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

20 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 17 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 124 Long Acre London WC2E 9PE

    25/08443/FULL Submitted 19 Nov 2025 50 yards away

    Shopfront alterations.

    Granted Full applications Windows or glazing 24 docs
  • 128 Long Acre London WC2E 9AA

    26/02680/LBC Submitted 22 Apr 2026 50 yards away

    90% historically approved · decision due ~17 Jun

    Replacement of existing internally illuminated logos and projecting sign with interior retail unit store fitting.

    Awaiting decision Heritage and listed buildings 32 docs
  • 128 Long Acre London WC2E 9AA

    26/02667/ADV Submitted 22 Apr 2026 50 yards away

    82% historically approved · decision due ~2 Jul

    Display of an internally illuminated fascia sign measuring 0.3m x 2.299m; and an internally illuminated projecting sign measuring 0.35m x 0.08m.

    Awaiting decision Advertising 17 docs
  • 121 Long Acre London WC2E 9PA

    25/05891/ADV Submitted 19 Aug 2025 50 yards away

    Display of two internally (letters only) illuminated fascia sign measuring 0.48m x 3.275m, 0.31m x 2.1m and one internally illuminated projecting sign measuring 0.265m x 0.6m.

    Granted Advertising 12 docs
  • 112-115 Long Acre, London WC2E 9PA

    25/05324/ADV Submitted 30 Jul 2025 50 yards away

    not required - duplicate submission to 25/05150/ADV

    Decided Advertising
  • 8 Slingsby Place London WC2E 9AB

    26/03363/FULL Submitted 21 May 2026 50 yards away

    88% historically approved · decision due ~16 Jul

    Installation of two retractable Greenwich-type awnings to the principal Slingsby Place and courtyard side elevations; and replacement of existing fixed shopfront glazing with slim-profile aluminium bi-fold doors to the Slingsby Place frontage.

    Awaiting decision Full applications Windows or glazing 19 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07225/ADV Awaiting decision

    8 Hinde Street London W1U 3BQ

    Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m

    Received 22 Oct, published by the council 26 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising